It’s a fact that every minute, 8 new customers bought a Honda 2 Wheeler, growing to 19 million happy customers as on date. Honda is readying its 4th plant, the world’s largest scooter plant in Ahmedabad, Gujarat at an investment of Rs. 1100 crore. Honda sold 500,000 units in October, having sold 1.66 lakh units on Dhanteras alone.
Honda CB Unicorn 160 will be available starting January 2015. Through 2014 Honda launched 3 new bikes: Activa 125, CD 110 Dream, and 40th Anniversary Goldwing. 3 upgrades were introduced too. Honda established 55% market share for automatic scooters, and 43% market share for 125cc motorcycle segment. In the mass motorcycle segment, Honda outperformed industry by 3 times and Dream series salesmarched past the 10 lakh unit mark in 26 months.
FY ’14 saw Honda look into connectivity at breakneck speed with 3 new touch-points every day. HMSI network expansion includes 3,400 outlets across India, including their 800th dealership. Honda zonal offices are set up in 11 cities to gather local market intelligence, strategise, and implement regional approach in good time. Honda entered into 7 retail finance associations with Gramin, Co-operative, and nationalized banks.
11 Honda Mobile Service Van function as mobile spare, sales and service outlets across India. Honda and dealers are keen on road safety in India and have educated over 1 lakh people at 6 traffic parks across India. Honda associated with 13,900 children and families in 6 cities via ‘Safe Riding with Chhota Bheem’ carnival. Honda Dream Riding for women in New Delhi garnered 2500 registrations within a week’s time.
Keita Muramatsu – President & CEO, Honda Motorcycle & Scooter India says 2014 marked a start of New Era for Honda in India, having gained customer trust. In 2015, Honda will launch more than 10 refreshed models and all new products. Honda is keen on making inroads in rural India.
Y.S Guleria – Vice President, Sales & Marketing, Honda Motorcycle & Scooter India says the company is cautiously optimistic for 2015. Policy decisions on issues like 4% excise duty relief and government support to rural ecosystem will boost sales and improve industry sentiment. He expects two-wheeler industry to grow at lower double digit growth.