Honda 2 Wheelers Pavilion-Auto Expo 2014, Technology Meets Emotion
Mumbai, Feb 27th, 2014:Honda Motorcycles and Scooters India Pvt Ltd, the only Honda in India associated with Radiant Brand Com (P) Ltd for the 12th Auto Expo 2014-Motor Show. To display how emotion has its shade on technology, HMSI evolved around the well thought out design “Technology Meets Emotion”. This theme could be experienced in every corner of the booth.
Products at the Stall: Honda had the biggest two wheeler booth at the Auto Expo with products displayed on all sides. The first ever Concept vehicle developed from scratch by Honda R&D India was displayed at the design corner.The domestic motorcycle line up was displayed for the youth in the fun segment. Honda’s race prepped CBR 250R from the Honda One Make Race domestic racing was also at display along with the Moto GPWinner motorcycle RC213V.
In the middle there was a revolving display of HMSI’s newly launched, the big boss of scooters, Activa 125. Showcasing the latest HET Technology, on display were the mass models Dream Yuga & Dream Neowith a cut section of the engine.
The left side was dedicated completely to Scooter segment-Activa, Activa I, Aviator & Dio with Honda PCX 125 in the lead. With the help of a working explanation, theCombined Braking System (CBS) was also displayed.
On Stage, the majestic, king of all motorcycles two wheelers Goldwing along with theCBR 500R &CBR 650F was displayed. The royal ‘Goldwing’ was a delight to the eyes of visitors and the machine caught the attention of max number of eye balls during the Auto Expo.
International big bikes VT 1300CX, VFR 1200F, CBR 1000RR, CB 1000R were on display in the central entry podium which garnered a lot of traction.
As a responsible manufacturer, road safety is a concern which has been close to HMSI’s heart. Promoting road safety, riding trainers with the new Hindi instructions software were placed at the booth. A unique ChhotaBheem hammer game was developed which attracted maximum number of kids at the stand.
ChhotaBheem helped spread the safety message among kids in his signature fun style, into take this message to the entire family. Along with safety activities in the safety riding area, ATV riding was displayed by trained riders on a specially designed off road track.
The stall had a social wall in the middle of the booth where instant posting, tweeting, tagging on Facebook, Twitter and other social interfaces was done by visitors with the help of Honda representatives. To attract visitors, Honda had a special contest ‘catch the wings’ between two teams which was played on the main screens.
HMSI not only had the biggest display area, but also the biggest visual interface with 7 giant screens on its sides. More than 5000 sq ft of area with synchronized screens made it a delightful experience. Being the only weekend of Auto Expo, HMSI planned to make it enjoyable for all visitors. Adding more glitter to the display, Honda roped in its Brand Ambassador, Akshay Kumar along with cartoon character ChhotaBheem.
Excerpts from Honda Motorcycle & Scooter India Pvt. Ltd.
Speaking on HMSI’s participation at Auto Expo 2014, Mr. Y.S. Guleria, Vice President – Sales & Marketing, HMSI said, “The tremendous response to Honda two wheelers pavilion from visitors at the Auto Expo and their enthusiastic engagement with the Brand through innovative activities helped us to realize our theme of ‘Technology Meets Emotion’.”
Excerpts from the Radiant Brand Com (P) Ltd.
Sudhakar Sharan, Founder Director, Radiant Brand Com echoed the thought behind the design – “We wanted people to be close to the products, yet get enough space to move around. For the business & press delegates we wanted to create the environment where business could be discussed. The entire design was given a spacious and classy feel keeping with the leadership stature of Honda in the 2 wheeler segment.”
Speaking on the experience of working on this Auto Expo with HMSI Mr. SudhakarSharan,said “It is always a delight & great learning experience working with team HMSI.We have been working day in day out for last couple of months & the power of planning was what you could see in the final outcome. Our entire team is delighted to have given HMSI the WOW experience. We are thankful to god & each one at HMSI for this opportunity.”
Quotes from Dentsu
Abhinav Kaushik, Vice President ,Dentsu Marcom said – “HMSI’s booth design at the Auto Expo doesn’t merely reflect superlative technology. It showcases technology as a means to bond emotionally with the consumers across segments. With every new technology – be it HET, Combi-brake, Airbags – HMSI connects to everyday lives and empowers its consumers to live better and do better. With the largest booth in the two wheelers’ category at the Auto Expo, HMSI’s booth was based on three key characteristics viz. ‘open & inviting’ design, ‘engagement with consumers’ and ‘product showcase covering the entire range and the futuristic models’. Every part of the booth was ergonomically designed to bring out the core theme of ‘Technology Meets Emotions’”