Honda Amaze diesel sedan takes on kin and competition
Honda Amaze diesel sedan takes on kin and competition. In competing with the Maruti Dzire, Honda Amaze has triumphed in initial bookings, but will fail on the delivery front in the short run as Honda has limited production capacity until their 2nd plant is operational next year.
Honda Cars was on a high during the month of April with fresh investments pumped into their plant in Tapukara, the launch of a highly advanced i-DTEC diesel engine and the launch of their much anticipated Honda Amaze sedan. The company as overwhelmed by response received for the new Amaze, which they hope, will continue in the future and go on to drive their growth during the fiscal. Honda Amaze sedan is based on the Brio hatchback platform and is the companyâ€™s first diesel engine vehicle in the Indian auto markets where dieselÂ engineÂ vehicles were missing in the company lineup.
Honda Amaze clocked 22,000 bookings within three weeks of launch reflecting a strong response for their first diesel vehicle in the country. While Honda has been impressive with their compact sedan segment start, the offensive has effected Honda City sales in a noticeable manner. In Q1 2013, 9601 Honda city Units were sold. and 9169 Honda Brio hatchbacks were sold. However, April salesÂ marks aÂ weak start for both cars having sold 1628 units, and 1917 units, respectively, marking a difficult upward journey for both cars in Q2. In competing with the Maruti Dzire, Honda Amaze hasÂ triumphedÂ in initial bookings, but will fail on the delivery front in the short run as Honda has limited production capacity until their 2nd plantÂ isÂ operational next year. In the meantime, waiting period for Honda Amaze has surpassed 4 months.