Honda Auto Thailand to boost output by 20% in 2013: Launches new Brio Amaze

Honda Thailand plant which suffered enormous damage due to earthquake and floods at the end of 2011 has emerged victorious with the recent launch of…

Honda Thailand plant which suffered enormous damage due to earthquake and floods at the end of 2011 has emerged victorious with the recent launch of their new 1.2 liter Brio Amaze eco car. This four door eco car is the company’s 10th model and the second eco car to be launched in Thai markets this year as they returned to full strength production eight months ago. Honda Brio Amaze is in collaboration with Japanese and Thai engineers at the Honda Asia Pacific R&D Centre and has been launched to take advantage of the Thailand Government’s first time car buyer’s policy.

The four door eco car possesses a four cylinder 16 valve, 90 hp petrol engine which offers fuel consumption of 20 kmpl thus meeting the Euro 4 fuel economy standards. The vehicle possesses a number of safety features which include G-Con steel body structure, anti lock braking system and EBD while there are intelligent i-SRS for driver and SRS airbags for passengers available on all models. A special rebate is being offered to first time car buyers who book their Amaze before end of this year to the tune of 65,000 to 73,000 baht.

Following this launch, the company has also announced their plans for the coming year. An output rise of 20% is on the cards from a present 220,000 units to 240,000 units. 10% will be implemented early in 2013 while the balance 10% will come into effect by mid 2013. Production will increase from 1000 units per month to 1100 units and subsequently to 1200 units per month to meet increased demand.

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