Honda Auto Thailand to boost output by 20% in 2013: Launches new Brio Amaze

Honda Thailand plant which suffered enormous damage due to earthquake and floods at the end of 2011 has emerged victorious with the recent launch of…

Honda Thailand plant which suffered enormous damage due to earthquake and floods at the end of 2011 has emerged victorious with the recent launch of their new 1.2 liter Brio Amaze eco car. This four door eco car is the company’s 10th model and the second eco car to be launched in Thai markets this year as they returned to full strength production eight months ago. Honda Brio Amaze is in collaboration with Japanese and Thai engineers at the Honda Asia Pacific R&D Centre and has been launched to take advantage of the Thailand Government’s first time car buyer’s policy.

The four door eco car possesses a four cylinder 16 valve, 90 hp petrol engine which offers fuel consumption of 20 kmpl thus meeting the Euro 4 fuel economy standards. The vehicle possesses a number of safety features which include G-Con steel body structure, anti lock braking system and EBD while there are intelligent i-SRS for driver and SRS airbags for passengers available on all models. A special rebate is being offered to first time car buyers who book their Amaze before end of this year to the tune of 65,000 to 73,000 baht.

Following this launch, the company has also announced their plans for the coming year. An output rise of 20% is on the cards from a present 220,000 units to 240,000 units. 10% will be implemented early in 2013 while the balance 10% will come into effect by mid 2013. Production will increase from 1000 units per month to 1100 units and subsequently to 1200 units per month to meet increased demand.

Auto news release: Honda unveils the new Brio Amaze, a new equation of happiness Satisfying many different customer demands in one model

Honda’s eco-car sedan, developed in Thailand, makes its debut in Asia market
The harmony of contrasting values: agility but with spacious interior; fun driving but with fuel-saving performance; eco car but with a full range of safety features
Bie Sukrit selected as presenter to deliver the new equation of happiness to all target groups
Prices range from 454,000 Baht to 521,000 Baht, and Brio Amaze qualifies for a first-car tax rebate of up to 73,000 Baht
Launch of the triple surprise campaign that runs until December 31, 2012
BANGKOK, Thailand, November 23, 2012 – Honda Automobile (Thailand) Co. Ltd. announced the official launch of all-new 1.2 liter Brio Amaze eco-car sedan. Thailand is the first country in Asia to introduce this innovation. Honda has also selected Bie Sukrit Wisetkaew as the Brio Amaze Presenter, to deliver a new equation of happiness.

According to Pitak Pruittisarikorn, Executive Vice President, Honda Automobile (Thailand) Co., Ltd., “Since successfully returning to full strength in just eight months, Honda has set a new record for the Thai automotive industry for launching new models. Today’s launch of the all-new Brio Amaze is the tenth model in the Honda 2012 lineup and Honda’s second eco car. Based upon the original Brio model, the Brio Amaze represents a major milestone resulting from a collaborative effort by Japanese and Thai engineers at the Asia Pacific Honda Research & Development Center located right here in Thailand to satisfy the customer needs in Thailand and Asia. Honda put tremendous effort into ensuring the Brio Amaze was launched in response to the Thai first-car market demand before the end of the government’s first-car buyer program. The new Brio Amaze is the perfect choice for Thai customers who are looking for a first car that is distinctive and available at a very affordable price,” said Pitak.

The design of the new Brio Amaze is based on the Smart Micro Limousine concept. It is also influenced by Honda’s Man Maximum Machine Minimum approach that puts the highest importance on the driver and passengers. The exterior styling is sleek with distinctive character lines from front to rear, enhanced by a sporty chrome grille and bumpers in the same color as the body. The newly-designed tail lamps are complemented by chrome accents for a sleeker look. The spacious interior of the all-new Brio Amaze provides a large rear luggage storage compartment ready for any journey. Powered by a 1.2 liter, 4-cylinder, 16-valve, 90-horsepower SOHC i-VTEC engine, the new Brio Amaze offers fun driving and unrivalled fuel economy with fuel consumption of 20 kilometers per liter. It is a genuine eco sedan that is friendly to the environment in accordance with the Euro 4 standard.

A rack & pinion and electric power steering (EPS) system gives the new Brio Amaze great maneuverability with a small turning radius of only 4.6 meters. Comprehensive safety features include a G-CON steel safety body structure; Anti-lock Braking System (ABS); Electronic Brake Distribution (EBD); and an intelligent i-SRS for the driver and a SRS airbag system for the passenger that confirms to UNECE standards to provide protection from side and front impact (in all variants). Other key features include a remote key; 2 DIN audio system; USB connector; AUX for peripherals; and rear armrests with nine cup holders. (Standard equipment differs for each variant.)

The Brio Amaze is the ideal solution for a new equation of happiness delivered by Honda. It represents the harmony of contrasting values that are agility but with spaciousness and comfort; fun driving but with fuel-saving performance; and a distinctive eco car model that is equipped with a full range of safety features.

To boost the outstanding image of the new Brio Amaze, Honda has selected Bie Sukrit Wisetkaew, a superstar among Thai audiences of every age and gender, as the presenter for the new model. He will deliver the new equation of happiness to all customers though an exclusive song called “The Equation of Love” that was specially produced for the Brio Amaze. A highly-acclaimed vocalist and actor, Bie is agile and modern as well as fun and easy-going, but with great determination to work efficiently and achieve the best outcome. His unique qualities truly reflect the personality of the new Brio Amaze.

The new Brio Amaze is available in four variants, which are the S MT, priced at 454,000 Baht; the S AT, priced at 493,000 Baht; the V MT, priced at 482,000 Baht; and the V AT, priced at 521,000 Baht. It comes in five colors including new Marine Purple (Pearl), as well as Crystal Black (Pearl), Carnelian Red (Pearl), Alabaster Silver (Metallic) and Taffeta White.

Customers under the first car program who reserve a new Brio Amaze by the end of the year are eligible to receive a tax rebate of 65,000 to 73,000 baht.

To welcome the launch of all-new Brio Amaze, Honda kicked off the stunning Brio Amaze Equation of Happiness campaign for customers who place their orders from today until December 31, 2012. The campaign offers three tiers of surprises, including:

1st tier: Customers can chose one of the following:
1) The lowest interest of only 1.49% for customers who want low monthly payments;
2) The lowest down payment of 59,999 baht, plus free first-class car insurance, for customers to make it easy to own a Honda Brio Amaze; or
3) The most attractive monthly payment of only 3,813 baht with free first-class car insurance simply by joining the Honda Smile Pay program and paying just 128 baht per day;
2nd tier: Free 20” travel luggage worth 2,500 baht; and
3rd tier: A chance to win a Honda Click 125i motorcycle valued at 46,500 baht, with a total of 39 units to be given away in daily draws.

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