Ruling the roost in rural areas is what has taken Honda Motorcycles and Scooter India (HMSI) on the road to even greater success and allowing the company to inch closer to rivals Bajaj Auto. It is the Honda Dream brand that has contributed 35-40% of motorbike sales while new launches in the economy segment has added to its increased demand.
HMSI and Bajaj Auto had a gap of 157,000 units in May 2011 which has shrunk significantly to just 23,563 units in May 2014 as per data received from Society of India Automobile Manufacturers (SIAM). This shows that HMSI has come a long way up the charts to compete with leaders Bajaj Auto. In May 2014 Bajaj sales dropped considerably by 17% to 176,277 units as compared to 212,129 units sold in May 2013 while HMSI continues to expand its presence in the bike segment. HMSI has had major launches in the last two years to include Dream Yuga, CB Trigger, CBR Repsol and Dream Neo.
Excessive emphasis on the rural sector has stood the company in good stead with their Dream brand contributing heavily to total motorcycle sales. HMSI aficionados now need to look forward to an 110cc bike, also under the Dream series, set to launch soon with the promise of economical pricing.
Honda has set itself a sales target of 4.5 million units in this fiscal and has announced a new 160cc bike to be launched in the second quarter of this financial year. This 160cc bike is expected to be more powerful than the CB Trigger which has a 150cc air cooled engine offering 14 hp and 12.5 Nm torque.