Honda Brio diesel Amaze April launch for India: To compete with Maruti Suzuki Swift DZire
Honda Brio Amaze, the all new sedan will enter the Indian auto industry in April 2013. The highlight of this car is not its boot, but the fact that, it will carry the first made for India diesel engine from Honda.
Honda Brio Amaze is already launched in Thailand, where it is priced from approximately INR 8.2 lakhs. But in India, thanks to the localization efforts from Honda Cars India Pvt. Ltd. one can expect the price to be much lower. The Amaze was also on display at the 2012 Thai Motor Expo last year.
Once launched, Honda Brio Amaze will compete with Maruti Suzuki Swift DZire, which clocks an average of 15k units sales monthly in India. Dzire sedan is available in the range of INR 4.9 lakhs to INR 7.5 lakhs. So in order to be competitive in the segment, Honda India need to getÂ a price tag in the INR 5 lakhs bracket for the Brio Amaze.Â Honda Brio Amaze will be powered by their all new 1.5L diesel engine, which according to them, is the best in its segment. Not only their diesel engine will be the most efficient (24 kmpl), but it will be also the most powerful in the segment to be seen in India.
Honda Cars India has two plants, one in Greater Noiad, the other in Tapukara, Rajashthan. It is from this plant in Tapukara, that the new Honda diesel engine will be manufactured. A more detailed outline towards the Brio Amaze gameplan for India will be revealed in the coming weeks.