Honda Philippines invests P200 million: Launches new City

Honda is upgrading its manufacturing plant in Philippines at a cost of P200 million (INR 27,31,45,800) to accommodate estimated hike in sales of its new City. Launched just a few days back, the all new City already sees appreciable response there, and the company has decided to expand their facility in Sta. Rosa, Laguna to meet with expected increase in demand this year.

Honda Philippines invests P200 million Launches new CityToshio Kuwahara, President and General Manager of Honda Cars Philippines Inc. (HCPI), is reportedly expecting about 15% hike in sales of new City from 7,600 units sold last year. Also, the fourth generation City is expected to constitute more than 50% of total sales volume of HCPI this year. Hence in order to make it more profitable, the company is planning to increase local content of City to around 30 percent, and also increase localisation of manufacturing processes as well.

City is the only car produced at Sta. Rosa plant of Honda’s, and its manufacturing capacity remains at 15,000 units per year, which is not yet utilised entirely. HCPI (Honda Cars Philippines, Inc.) first introduced City in Philippines back in 1996, and since then 83,500 cars are sold locally.

Honda offers all new City with 1.5 litter i-VTEC engine only, at a price range of P756,000 (INR 10,32,491) to P970,000 (INR 13,24,757). It is available in five colours – New Gold Brown Metallic (VX and VX+ only), Carnelian Red Pearl (E CVT and VX only), Modern Steel Metallic, Crystal Black Pearl (except VX+), and Taffeta White.

Further, Kuwahara has reportedly disclosed that Honda will launch Brio in Philippines by second half of this year with a 1.3 litre petrol engine. However, the company will not produce Brio locally, it will import from Thailand. HCPI has not revealed price range of Brio yet, but plans to take on Toyota’s Wigo and Mitsubishi’s Mirage currently buzzing in Philippines.

In Philippines, all New City is available with the following suggested retail prices:

1.5 E MT Php 756,000 (INR 10,32,491)
1.5 E CVT Php 796,000
1.5 VX CVT Php 880,000
1.5 VX+ CVT Php 970,000 (INR 13,24,757)