Honda Dream Neo TVC- Bano Apni Phillum Ka Superstar
Honda Motorcycles & Scooters India Limited have introduced an altogether novel advertising campaign to showcase their new 110cc Dream Neo. The TVC which has been created by Dentsu Marcom will went on air across TV channels from the 12th of August 2013 and will reflect a more rural approach.
Identified with ‘Apni Film Ka Superstar’, the campaign projects the Honda Dream Neo as an ideal bike for the young Indian offering the best mileage in its class and having super star like features all at a highly affordable price.
The TVC promises that this new bike from Honda will fulfill every biker’s hearts desires with its brand image of ‘Sach Kardenge Sapne’ even as the company tries to concentrate heavily on the semi urban and rural areas of the country where demand is on the rise.
Available at a price of Rs 43,150 (ex-showroom, Delhi, for kick-start model), Dream Neo promises fuel consumption of 74 kmpl thanks to Honda Eco Technology and variable spark timing technology that adjusts according to load conditions. The features and ride performance of the Dream Neo as to cruises across the Chambal valley allows the rider to triumph over a kanjoos lala, the badnaam traffic and the zaalim raaste.