Honda establishes new subsidiary in Nigeria

Honda has formally announced the formation of a wholly owned local subsidiary in Nigeria, where it will be entering markets under the name of Honda Automobile Western Africa Limited (HAWA). This is the company’s second African subsidiary following Honda South Africa, into which the company has invested an amount of 1.85 billion Nigerian naira for initial formation operations.

Honda establishes new subsidiary in NigeriaMr. Takayuki Yamashita has been appointed as business head of HAWA while operations are set to commence this month. For a start, the company will import Honda City from Thailand while Civic, Accord and CR-V along with other Honda models will make their way into the country from the US. Besides sales of these products, Honda will also set up efficient after sales service centers to cater to repairs and maintenance and ensure all round customer satisfaction.

Honda’s basic approach is to ‘Start Small and Grow Big’. It is with this aspiration that Honda commenced operations in Nigeria with its motorcycle business expanding to the auto business in due course. Nigeria was selected for operations being the most populous country in Africa. During the year 2012, Honda sales touched 2,500 units while the company expects to increase this to 3000 in the current year and to 4000 in 2014.

Manabu Nishimae, Managing Officer / Chief Operating Officer for Honda Regional Operations (Europe, CIS, the Middle & Near East and Africa), says, “I am pleased to announce the establishment of Honda Automobile Western Africa Ltd., a new distributor of Honda automobiles and parts here in Nigeria, in order to further develop and enhance our business in the country. Honda has taken a bold step toward the expansion of the ‘Joy of Buying’ in Nigeria, leading us towards the achievement of the ‘Joy of Selling’ and the ‘Joy of Creating.’ And as a result, I am convinced that we can achieve dynamic growth of our business here in Nigeria.”