1 of 4 bikes sold in India fuels Honda is Honda
A singing superstar as brand ambassador, a 110cc new bike, 1 in 4 bikes sold in India being its winning quip, and an all new Honda is Honda campaign, who can doubt the presence of HMSI being the only Honda in Indian two-wheeler industry.
Honda is Honda corporate campaign for India sees the company concentrate on brand. Honda is Honda campaign is now online, and within a fortnight TV, print, digital, radio and outdoor campaigns will reflect customer trust across India.
Honda’s brand ambassador Akshay Kumar will sing in a TVC, and professional sky divers come together to form wings, Honda’s logo.
Mr Keita Muramatsu, President & CEO, Honda Motorcycle and Scooter India Pvt. Ltd. emphasises Honda is Honda is more than just a campaign, marking a new road in India establishing customer trust in Honda tech, excellence, quality, reliability and innovation.
For Q1, FY 2014-15 Honda gained 5% in sales to report 25% market share, the highest industry gainer. 1 in every 4 two-wheelers sold in India is a Honda. Through the quarter, Honda grew 2.5 times that of industry to report 34% growth. It reports 52% market share in automatic scooter segment. For motorcycles, Honda leads the 125cc segment with CB Shine leading segment sales. Honda has now launched its 3rd mass motorcycle Dream Series bike, CD 110 Dream at a starting price of Rs 41,100, it’s most affordable Indian bike.