Honda launches New ‘Honda is Honda’ corporate TVC in India

With one in every four two wheelers sold today being a Honda, Honda Motorcycles and Scooter India (HMSI) is the undisputed leader with a 52% market share in the automatic scooter segment. In the motorcycle 125cc segment, HMSI is in a No.1 position with CB Shine a clear leader in segment sales.

Honda launches New ‘Honda is Honda’ corporate TVC in IndiaEager to draw attention to Honda’s technology, legacy of excellence, quality, reliability and innovation, the company has initiated a new corporate campaign titled – Honda is Honda. This TVC is divided into phases. Phase I has been at the very centre of all social sites and blogs from July 14-18 while a TV teaser was also aired from July 15-18. Phase II has also commenced and can be seen across TV, Newsprint and Radio appealing to a host of fans across the country spearheaded by none other than Akshay Kumar, Brand Ambassador for Honda.

This active advertisement campaigning is with an aim to draw attention to the fact that Honda is the ultimate choice of two wheeler buyers in India, with Honda Wings aspiring to take buyers preference to new heights. Honda’s new ad campaign by ad agency Dentsu Marcom has helped draw attention to the way in which riders on board a scooter or motorcycle lift their feet off the ground and the ad agency had likewise depicted birds flying as they lift their feet of the ground.