Honda Fit Twist is on display at the ongoing Sao Paulo Motor Show, as it gets set to enter Brazilian markets. Honda has not revealed the prices yet and the Fit Twist crossover is specially designed for Brazilian markets with Honda not showing any plans of introducing this model in any other markets across the world as of now. Based on the Jazz, Honda Fit Twist might be launched in India by 2014 as the demand for crossover’s is on the rise.
At the Honda pavilion at Sao Paulo Motor Show, Honda Fit Twist is seen with 16” alloy wheels, a restyled front grille, extensive plastic cladding on front and rear bumpers and wheel arches, mirror caps, darkened headlamps and crystal tail lamp fixtures. Interiors are done in stylish upholstery with waterproof carpeting on the floor of the boot. Chrome accents highlight the dashboard, air vents and hand brake.
Where engine details are concerned Honda Fit Twist possesses a 1.5 liter flex fuel engine offering 116 hp when running on ethanol and 115 hp when fueled with petrol. The engine is mated to either a manual or automatic gearbox. The five door subcompact hatchback is scheduled to go on sale in Brazil next month.
Auto News Release
Honda Unveils “FIT twist” Exclusively for Brazil at Sao Paulo International Motor Show 2012 – Further Strengthening Automobile R&D Capability in Brazil –
SÃO PAULO, Brazil, October 22, 2012 – Honda Automoveis do Brasil Ltda. (HAB), the Honda automobile production and sales subsidiary in Brazil, today unveiled “FIT twist” at the 27th São Paulo International Motor Show 2012 currently being held in São Paulo, Brazil (press days: October 22-23 / public days: October 24 – November 4, 2012). The “FIT twist” is scheduled to go on sale in Brazil next month.
Key world premiere models on display:
The “FIT twist” is a Fit derivative model developed exclusively for the Brazilian market, and it is the first model developed by the local automobile R&D team in Brazil. While maintaining the ease of use and driving comfort of the original Fit, the “FIT twist” offers a sportier vehicle image with a bold design realized through adoption of an exclusive front grill and roof rails as well as an exclusive seat surface material.
Honda also unveiled its lineup of new flex fuel*1 vehicles, which are popular in Brazil, including CR-V Flex and Civic 2.0 which are scheduled to go on sale in 2013.
Strengthening local automobile R&D capability in Brazil:
HAB will invest 100 million Brazilian reais (approximately 4 billion yen*2) in its automobile R&D division in the next two years to strengthen the R&D facilities and equipment. A new facility will be built before the end of 2013, and the number of associates who will work in the area of R&D will be increased to the hundreds.
The strengthening of the local R&D capability in Brazil is a part of Honda’s initiative to reform its global operations, which includes pursuit of “concurrent development by all six regions of the world,” where each region will participate in product development concurrently and at the same level. Through further localized R&D activities, to include design development that incorporates local needs and the expanded adoption of locally sourced parts, Honda will develop and introduce new models that fulfill the needs of customers in Brazil.
Starting from 2014, HAB will renew its lineup of small cars including the Fit and the City. HAB will also introduce a new compact SUV model, which is one of the fastest growing segments in Brazil.
*2 Calculated based on the exchange rate of 1 real = 40 yen
Evolution of Acura brand in Brazil:
Honda also announced its plan to introduce the Acura brand in Brazil in 2015. For the purpose of introducing the Acura brand for the first time in South America, three models, Acura NSX Concept, Acura RDX and Acura ILX are being exhibited at the motor show as reference models.
Comment of Takanobu Ito, president & CEO of Honda Motor Co., Ltd.:
In the press conference at the motor show, Takanobu Ito, president & CEO of Honda said: “For more than 40 years since we began our motorcycle business in Brazil in 1971, we have been offering the joy of riding, with more convenience and comfort for people’s daily lives. To introduce more attractive automobiles more quickly to the Brazilian market, Honda will further strengthen its R&D capability in Brazil, including adopting locally optimized design to create products that directly respond to the voice of Brazilian customers.”