Honda Mobilio bookings stall City production for August

Noting over enthusiastic booking for the recently launched Honda Mobilio, sources confirm that the production of Honda City has taken a back seat. In about 20 days, Honda Mobilio has amassed over 10,000 bookings, which has resulted in Honda Car India suspending production of their City sedan this month.

Honda Mobilio huge responseHCIL has two manufacturing plants, one each in Greater Noida and Tapukara, Rajasthan. While their primary plant in Noida is exclusively for production of City, Brio and the new Mobilio, Honda’s Tapukara plant is from where powertrains and Honda Amaze are produced. Together, these plants have a capacity to produce 200,000 units annually.

Launch of Mobilio and its immediate success has thrown production schedules into a tizzy as all three best sellers – Amaze, City and Mobilio have to be produced at the same plant which has capacity of 1,20,000 units per annum. The Noida plant is running at full capacity judging from June 2014 sales when the company sold 7,715 units of City, 7,073 units of Amaze and 1,438 units of Brio.

For July, Honda sold a total of 15,709 cars. Of which 7,705 units were of City, 4,507 units of Amaze, 3,365 units of Mobilio, 74 units of Brio and 58 units of CR-V.

Honda Mobilio has seen over 10,000 bookings in just a week of launch and with expectations of heavy bookings the company has shifted production of the City out of the Noida facility to the Tapukara plant in Rajasthan with production expected to commence only in September.

Considering Honda City already has a huge waiting period, this development will further add to the delay of City deliveries across India.