Honda already exports the Brio and Amaze to South African markets where they have been well received. Honda Mobilio is produced both in India and Indonesia but there are chances that it will be the India-made Mobilio that will be exported to South Africa.
Launched late last month, the new Honda Mobilio is priced from INR 6.49 lakhs for the petrol variant to INR 10.86 lakhs for the diesel RS variant in India where it competes head on with the Maruti Suzuki Ertiga. The Ertiga is also exported to South Africa in a petrol variant only, but mated to both manual and automatic gearboxes.
Concentrating on sales in India, Honda is in the process of boosting sales outlets to 230 across 150 cities by March 2015 from a current 179 outlets in 114 cities with added focusing on smaller towns and cities the company. The company has registered 83% YoY growth in FY13 to a total of 134,000 units while the company targets total sales of 200,000 units this fiscal with an aim to reach 300,000 units by March 2017. To meet these increased sales targets, the company will be augmenting capacities at their Tapukara plant.