Honda Motorcycle & Scooter India at second place after Hero in two wheeler market
According to YS Guleria, vice president-sales and marketing, Honda Motorcycle & Scooter India (HMSI) it’s the goal of the company to sell over 27.5 lakh two wheelers in the FY12. Recent motorcycle launches will help propel the company ahead. In the near future, this company would also like to broaden its horizons to include the motorcycle segment. This is so as the sales in the motorcycle segment is will increase from 41% to 49%. A 54% increase in sales has been recorded by Honda, while hero saw an increase of 7%. TVS and Bajaj have suffered marginal losses in their sales.
Taking note on the comparisons made between motorcycles -scooter sales as opposed to motorcycle-motorcycle sales, K. Srinivas of Bajaj said that it wasn’t a proper comparison basis, and the company would not take competition lightly and would compete on basis of brand strategy. He also made it kown that the company takes it’s full fledged motorcycle firm repuation seriously.