The reason Honda sold just 1784 units in Jan 2012, was that their production in India was affected due to unavailability of raw materials, due to floods in Thailand.
Apart from this month’s sale, the company also notched up cumulative sales figures of 56,929 units during the April 2012- January 2013 period, registering a growth of 65%, compared to same period last year. Break up for sales figures is as follows: Brio (2336), Jazz (61), City (2898), Civic (53), Accord (73), CR-V (30). In addition to domestic sales, Honda exported over 359 units during January 2013. These sales figures were achieved due to Honda’s extensive sales and service outlets which number 141 facilities that are spread over 88 cities.
For 2013, Honda Cars India has great plans. They will start the year with the launch of new CR-V on 12th February 2013. Sadly, it will not be offered with a diesel engine, and once launched, will have to compete with Toyota Fortuner, Hyundai Santa Fe, Ford Endeavour, Nissan X-Trail, Mitsubishi Pajero Sport and Outlander, Mahindra SsangYong Rexton and Chevrolet Captiva.
The highlight of 2013 for Honda India, will be the launch of Brio Amaze sedan. This will be launched by April 2013 and will be offered in a choice of diesel engine, which makes the Amaze, Honda India’s first ever diesel car in India. The 1.5L diesel engine of the Amaze will be manufactured locally at their plant in Rajasthan. Brio Amaze has already been launched in Thailand. Once launched in India, Brio Amaze will compete with Maruti Suzuki Swift Dzire, Skoda Rapid, Nissan Sunny, Renault Scala, Tata Indigo, Mahindra Verito and others in the segment.