Hyundai 2014 FIFA World Cup and #BecauseFutbol
Hyundai has initiated its 2014 FIFA World Cup campaign with two 30-second TVC’s that feature the redesigned 2015 Sonata that will air on ESPN and Univision. 2014 marks Hyundai’s 4th consecutive stint as official World Cup vehicle sponsor. Hyundai’s theme centres around ‘#BecauseFutbol’.
The ‘Boom’ spot celebrates fan passion highlighting a baby booms phenomenon where a single win creates a generation, and ‘Avoidance’ spot sees a man avoid spoilers all day long to go home to a recorded match, only to have his young daughter reveal the game as soon as he gets home.
“Soccer fans are more than just supporters of the game – they are die hard, loyal fanatics for their teams and countries,” said Steve Shannon, vice president, Marketing, Hyundai Motor America. “As the industry leader in customer loyalty, Hyundai knows a thing or two about passion. This year’s World Cup campaign shows what being a ‘true’ fan really means; and how for 30 days people come together, lives change, emotions rise and unexpected moments happen.”
“Hyundai chose to focus on the fans, and the passion Hyundai shares with them for the sport of Futbol,” said Greg Braun, executive creative director, INNOCEAN USA. “The statement, ‘Because Futbol’ was the perfect summation of the phenomenons that passion creates.”
#BecauseFutbol sees Hyundai invites fans to share their football passion with fans online too. Customized content created by Tumblr artists for Because Futbol will feature on the Times Square Billboard in the run up to 2014 World Cup.