Hyundai Motors is ecstatic. Their new Elantra has surpassed all time sales record in the US. Earlier this week, the company revealed that they had already sold a total of 186,361 units of Elantra sedan and is well on its way to cross the 200,000 mark by end of the month thus competing with sales of Hyundai Sonata on the same level.
Both these models are produced from the company plant in Alabama and Hyundai has added a third shift to the plant this year to meet this increased demand. Hyundai Elantra, the five seater sedan possesses a host of stylish and safety features on board. Interior space is at a premium and it is offered in two trim levels – GLS and Limited.
Both these use a 148 hp, 1.8 liter four cylinder engine. The engine on GLS trim is mated to a six speed manual transmission with the six speed automatic with SHIFTRONIC is offered on the Limited variant. Safety features include four wheel anti lock disc brakes, electronic stability control with traction control and a total of 6 air bags. Sun roof, turn signal indicators, 17” alloy wheels and heated leather seating surfaces are also available. For more information, scroll down.
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HYUNDAI SONATA BREAKS ALL-TIME YEARLY SALES RECORD
Sales Growth Continues Despite Strong New Competitors
Lower Fleet Sales, Segment’s Lowest Incentive Spending Demonstrate Enduring Consumer Appeal of Sonata’s Game-Changing Product Recipe
COSTA MESA, Calif., Dec. 27, 2012 – Hyundai’s benchmark-setting mid-size Sonata broke its all-time yearly sales record this week, surpassing the 225,961 sales it logged in its record-setting performance last year. Sonata joins the Elantra, Veloster, Genesis, and Equus in setting all-time sales records for Hyundai in 2012.
“Sonata’s redesign in early 2010 demonstrated that mid-size sedans that paired bold design and fuel-efficiency with long-time segment essentials such as roominess, safety and durability could really break through,” said John Krafcik, president and CEO, Hyundai Motor America. “We’d like to think Sonata helped spur on the latest generation of bolder mid-size sedans, and we’re happy to see that this new competition hasn’t dented Sonata retail sales, which are now running third behind only Camry and Accord in December.”
Sonata’s retail sales mix demonstrates the strength of its segment-first all-four-cylinder powertrain offering, including the well-equipped GLS, sport-focused SE, premium Limited, and fuel-efficient Hybrid. Through November, 52 percent of Sonata sales were GLS, 18 percent SE, 22 percent Limited, and eight percent Hybrid. Performance enthusiasts drove the mix of the 274-horsepower 2.0T turbo-charged model, available on both SE and Limited, to 13 percent of retail Sonata sales.
While the mid-size segment as a whole experienced a significant 20 percent growth in fleet sales (primarily rental cars) in 2012, Sonata’s record sales this year come with a lower fleet mix and fewer rental car sales than last year, dropping from an 11 percent fleet mix in 2012 to a projected 9 percent in 2012. In the segment, only the Honda Accord had a lower fleet mix. Mid-size segment fleet sales will represent about 21 percent of total mid-size car sales in 2012. Most competitors, including those with all-new models, significantly increased sales to rental car companies and other fleets in 2012.
Sonata’s on-going sales success has been accompanied with not only low fleet mix but also very low incentive spending, yielding some of the highest residual values in the segment. According to Autodata, Sonata incentive spending through November is the lowest of all the top-ten best-selling mid-size sedans at just $1,350 per vehicle, more than 40 percent below segment average.
HYUNDAI ELANTRA SETS ALL-TIME SALES RECORD
COSTA MESA, Calif., Dec. 26, 2012 – Hyundai Motor America announced the Hyundai Elantra, ALG’s compact car residual value leader for three straight years, has set another all-time sales record in 2012, surpassing last year’s total of 186,361 units earlier this month. With a week left in the year, Elantra could become Hyundai’s second model to break the 200,000 unit mark in annual sales, joining its big brother Sonata at that level, which is also built at Hyundai’s assembly in Alabama.
“Adding the third shift to our plant in Alabama this year has allowed us to better meet demand for Elantra,” said John Krafcik, president and CEO, Hyundai Motor America. “Elantra buyers love its recipe of ALG-class-leading residual value, bold design, and outstanding value. With a full year of three-shift U.S. production in 2013 we hope to introduce even more American car buyers to Elantra next year.”
HYUNDAI MOTOR AMERICA
Hyundai Motor America, headquartered in Costa Mesa, Calif., is a subsidiary of Hyundai Motor Co. of Korea. Hyundai vehicles are distributed throughout the United States by Hyundai Motor America and are sold and serviced through more than 820 dealerships nationwide. All Hyundai vehicles sold in the U.S. are covered by the Hyundai Assurance program, which includes the 5-year/60,000-mile fully transferable new vehicle warranty, Hyundai’s 10-year/100,000-mile powertrain warranty, and five years of complimentary Roadside Assistance.