Hyundai India 1.4% sales decline, 10 days to Elite i20 launch

Hyundai Motor India Ltd (HMIL) reports domestic sales of 29,260 units in July 2014 over 25,965 units sold in July 2013 equating to 12.7% sales increase. Exports for the month stood at 18,750 units through July 2014.

Hyundai Elite i20 IndiaAs compared to exports of 22,739 units in July 2013, Hyundai reports 17.5 sales decline on this front. Cumulative sales stand at 48,010 units. When compared to HMIL total sales of 48,704 units in July 2013, this equates to 1.4% sales decline.

Rakesh Srivastava, Sr. VP- Sales and Marketing, HMIL said Hyundai has reported 13.3% cumulative growth with 23% market share in passenger cars here. Car launches backed by strong sales channels pan India coupled with stabilization of macro-economic factors and near to average monsoons has ensured volumes.

With Indian auto industry sales having been slow for months together, an interim budget announcement early in 2014 offered some respite through tax concessions. That benefit was extended recently until year end. Hyundai India is now geared up for its B-segment Elite i20 launch on 11th August.

Designed at Hyundai Motor’s Design Centre Europe in Russelsheim, Germany, Elite i20 upholds Hyundai’s ‘Fluidic Sculpture 2.0′ design philosophy. Distinctively, a long hood upfront, sculpted body sides, clear architecture and interiors, and treatment of C-pillar visually accentuates the hatch’s length. Elite, all-new i20 wears Hyundai’s hexagonal grille, and a slim horizontal strip connects the somewhat large headlamps. Rear design is set apart with a wrap-around rear window and lamp clusters. Pre bookings for ‘Elite i20′ have commenced.