Participants drove in reverse gear around a pre-decided imitation track at Phoenix Market City to fully use and understand reverse features. 300+ shortlisted enthusiasts and Hyundai loyalists took advantage of the 2 days event on 17th and 18th May, 2014.
Commenting on this initiative, Mr. Rakesh Srivastava, Sr. VP- Sales and Marketing, HMIL said, “Hyundai iGen i20 with its stylish looks, high performance and a host of unique features created a benchmark in the premium hatchback segment. We are extremely delighted to receive the overwhelming response for Reverse Revolution Drive. The initiative has helped us in creating a community of i20 customers that personifies the trendy, modern and premium aspects of Hyundai. Reverse Drive is another occasion to show our commitment to become the life time partner of our customers and to be the most loved and trusted car manufacturer in India.”