Hyundai Motor Company emerges as fastest growing auto brand as brand value increases 24.4%

Hyundai Motor Company, Korean auto giants have seen a tremendous increase in the brand value. Brand value has increased 24.4% to $7.5 billion as compared to where it stood a year earlier. Interbrand took into account best 100 Global Brands in 2012 wherein Hyundai emerged a winner.

Hyundai has climbed its way to success. It has been on the Best 100 Global Brands for the past 8 years. The company which stood at No.84 position in 2005 made its way up to No. 52 this year and is a close rival to Apple Inc. Google Inc. and Amazon Inc.

The company has emerged a winner in a highly competitive market and despite difficulties such as economic intricacies. Hyundai continues their focus on quality, bringing out the Modern Premium brand concept which was seen at the North American International Auto Show. The company holes to continue in their endeavor to become the most favored brand offering cars way beyond customers’ expectations.

Hyundai 120 World Rally Championship(WRC) images

Auto news release: Hyundai’s Brand Value Reaches New High

- Hyundai is the world’s fastest growing auto brand since 2005
- Hyundai’s brand value growth continues to exceed industry average

Hyundai Motor Company, the fastest growing automotive company by brand, saw its brand value surge 24.4 percent from a year earlier to $7.5 billion, according to brand consultancy Interbrand’s 2012 Best 100 Global Brands.

Hyundai, which has been included in the Best 100 Global Brands list for eight consecutive years, ranked No. 53 out of 100 brands this year, a steady increase from the No. 84 position in 2005 and the company’s highest ranking ever.

“Hyundai’s recent investment in global campaigns and sensational new product designs are fulfilling customers’s emotional needs,” Interbrand said in a statement. “Brand awareness for Hyundai has increased phenomenally in a short period of time and we are looking forward to the brand’s future direction.”

The whopping growth rate of 24.4 percent this year significantly outperformed the industry’s average growth rate of 11.2 percent. Beyond the auto industry, Hyundai is also one of the world’s fastest growing brands, closely trailing the growth rate of brands such as Apple Inc., Google Inc., and Amazon.com.

In addition to the company’s continuous focus on quality, Hyundai attributed the stellar results to its brand management efforts. Hyundai announced its new `Modern Premium’ brand concept at the 2011 North American International Auto Show, unveiling its new
brand direction and slogan. This year, Hyundai launched its first global brand campaign “Live Brilliant.”

“The significant growth in brand value, despite global economic difficulties and fierce competition, shows our enhanced brand status,” said Won-Hong Cho, Chief Marketing Officer at Hyundai Motor’s headquarters in Seoul. “We will strengthen our efforts to become the most beloved brand by delivering more values beyond customers’ expectations.”

The Interbrand rankings are calculated using companies’ financial balance sheet combined with marketing activities, while also reflecting each brand’s potential profit.

< Automotive Brand Rankings >

< Hyundai Motor’s Brand Value (‘05~‘12) >