Hyundai to launch Grand i10, Eon 1.0L, new i20 and i10 sedan by 2014 end: Aims to end Maruti’s dominance by 2020
Hyundai aims to become India’s largest car manufacturer in compact car segment by 2020, ending Maruti Suzuki’s 30+ years of dominance in the segment. How will they achieve that? Well, they will launch four new compact cars over the next 18 months. This includes Grand i10, Eon 1.0L, new i20 and Grand i10 based under 4 meter compact sedan.
Grand i10 hatchback, which was officially revealed earlier yesterday, will feature a 1.2l petrol kappa engine and a 1.1 liter diesel engine. This will come with a price range of Rs 4.5-6.5 lakh (diesel base at Rs 5.5 lakh) and will compete with Maruti Suzuki Swift. Grand i10 will be placed in between current i10 and i20 offerings. It is 100 mm longer and offers larger interiors space, especially at the rear. Hyundai India aims to sell 6,000 to 8,000 units of this new car every month.
Next will be new Hyundai Eon, which was recently spied while on test. It will take on Maruti Alto K10. New Eon will also receive minor cosmetic updates like new boot lid bumper design, modifications made to the head and tail lights. Apart from this, Hyundai will also launch next gen version of i20 hatchback and a compact sedan which will compete with the likes of Honda Amaze and Maruti Swift DZire. All four cars will be launched over the next 18 months, reports Economic Times, starting with Grand i10, which will be launched on 3rd Sep 2013, and ending with i10 sedan in the second half of 2014.
But, will this really help overtake Maruti Suzuki, which has a stronger presence in the country? C H Han, chief coordinator of Hyundai Motor India believes so. After the launch of these four cars, Hyundai India will continue their product offensive with the launch of more new cars. A total of 8-10 new cars are expected to arrive from the Hyundai India stable over the next 3-4 years. They also have a compact SUV planned for India, which will compete with Ford EcoSport, Maruti XA Alpha, etc.
So when Hyundai is going to launch cars in India, will Maruti Suziki sit and watch? No. They too have plans to launch 6-7 new cars over the next 3-4 years. These include small cars, compact sedans and compact SUV. They will start with the launch of a new small car, codenamed YL7 as of now. This will feature a 800 cc diesel engine, alongside a 800cc petrol engine from Alto. The diesel engine will then be offered in Alto 800, A Star, 800, Omni, and WagonR. After this, Maruti plans to bring the new SX4 sedan, SX4 crossover, and a compact SUV based on the Suzuki iV-4 Concept, which will be revealed at the 2013 Frankfurt Motor Show.
The other reason why it will be difficult for Hyundai to end Maruti Suzuki’s dominance is production capacity and dealer network. MSIL production will increase to 1.75 million units annually by 2017, whereas Hyundai production stands at just 650,000 units, and they have no solid plans to increase production as of now. Also, Maruti dealer network is the largest in India with about 1,300 touchpoints, while Hyundai’s is at a little less than 700 currently. With this big a difference, Hyundai India’s aim seems a little far fetched.