‘Made in India’ Ford EcoSport, 1 lakh units and counting
Ford India celebrates another landmark as EcoSport crosses the 100,000 units sales milestone ( domestic wholesales and exports). Accounting for 60,000 owners in India to date, Ford EcoSport’s 1 lakh sales volume demonstrates customer faith in the urban SUV.
Vinay Piparsania, executive director for Marketing, Sales and Service, Ford India says Ford EcoSport demand continues to be strong. Ford has worked closely with suppliers so waiting period for most Ford EcoSport variants is reduced, and demand is met in a timely manner.
Ford India plans to introduce a third shift at its Chennai plant so Ford EcoSport is available across showrooms heading into this festive season. Chennai-made Ford EcoSport is exported to South Africa, Taiwan, Australia and European countries. Global acceptance validates Ford Indiaâ€™s position as a global manufacturing hub.
As Ford EcoSport continues to be a car that’s in demand here, the company continues to work towards reducing waiting period, and improving availability. No doubt its contribution has been a constant factor in improved sales as Ford India sold 15,282 vehicles in July 2014, up by 24% over July 2013.