Infiniti Q30 Concept seductive Product Vision, Frankfurt Motor Show 2013 (IAA) debut
In a bid to expand operations into a new premium segment, Infiniti has introduced the new Q30 Concept in Frankfurt. Coming in with a sleek new design, the copper colored Q30 crossover concept was revealed by Johan de Nysschen, President of Infiniti.
Infiniti Q30 Concept will instantly appeal to a younger section of buyers as it sports a modern approach with a high degree of premiumness. To compete with the likes of Audi A3, BMW 1 Series and Volvo V40, the Q30 is believed to ride on the Mercedes Benz new MFA modular front wheel drive platform system that is seen on the A Class hatch and GLA crossover.
Interiors of Q30 Concept represent a coherent design language with exclusive materials and perfect finish. Infiniti designers led by Alfonso Albaisa, Executive Design Director has paid special attention to sculpt the model using lightweight composites and carbon fiber to give the Q30 an air of lightness and all round enhanced performance.
INFINITI REVEALS Q30 CONCEPT AT IAA FRANKFURT MOTOR SHOW
10/09/13 from Infiniti Print this page Add this release to Your Downloads
Vision of Infiniti’s future premium compact model
Start of Sales for all-new Q50 in Europe begin November 2013
FRANKFURT, Germany – Infiniti today revealed the next step in its strategy to expand into new premium segments with the debut of the Q30 Concept at the Frankfurt Motor Show.
Infiniti Q30 Concept
The sleek, seductive Q30 Concept is the design vision for a compact Infiniti vehicle with a contemporary, individualised character for a new generation of premium customers. The global compact premium segment is forecast for significant growth with the entry of young-minded affluent customers.
“We are becoming the younger, trendsetting brand, more relevant and more exciting,” said Johan de Nysschen, President of Infiniti Motor Company, Ltd. “Infiniti
Q50, and now the Q30 Concept, deliver on this promise.”
De Nysschen was joined by Alfonso Albaisa, the brand’s Executive Design Director, who described Q30 Concept as a vehicle defying categorisation. A unique blend of features reminiscing of a coupe, a hatch and a crossover, the Q30 Concept is designed to appeal to younger customers who are less likely to follow tradition and desire to disrupt convention to create their own unique experiences.
By the end of this decade, Gen X and Gen Y will represent 80 per cent of buyers in the premium segment, bringing new, more contemporary expectations for premiumness.
Infiniti designers had the freedom to explore bolder, even more sensual sculpting, enhanced muscularity and playfulness, reflecting Infiniti’s approach as the seductive alternative to traditional premium automobile brands.
Infiniti Q30 Concept is the design precursor for Infiniti’s future compact premium entry. Infiniti has previously announced plans to produce a compact model in Sunderland, United Kingdom, starting in 2015.
In addition to unveiling the Q30 Concept, de Nysschen announced the start of sales for the all-new Infiniti Q50 sports saloon in Europe. The vehicle will go on sale as of mid-November.
During today’s press conference, de Nysschen also presented Infiniti’s Director of Performance, three-times Formula One world champion Sebastian Vettel, a special helmet to use in testing engineering prototypes of the future compact premium model – the first Infiniti model he will influence from its inception.