Iran and India effect Renault Asia Pacific sales
While Renault India Pvt Ltd, had seen outstanding results in the past three months with sales of Renault Duster far overshadowing those of Maruti Suzuki Ertiga and Mahindra and Mahindra’s Scorpio, the introduction of new and highly successful SUVs coupled with the situation in Iran had cast a blanket over sales of Renault.
French automaker Renault’s sales across Asia Pacific, dropped 2.8% in the first half of 2014 following western sanctions imposed against Iran due to its nuclear program. Renault sold a total of 110,903 units across the Asia Pacific region during the period January to June 2014 witnessing a dip in 12% as compared to sales in the same period of the previous year which totaled 126,111 units.
Taking Renault India sales into account where India ranked 13th out of the company’s top 15 markets, sales during January to June 2014 stood at 24,129 units. Global sales during the same six month period stood at 1,365,418 units up from 1.304,427 units during the same six month period of the previous year.
With penalties expected to be permanently lifted in July, Renault is looking for financial partners to resume full operations in Iran and is eager to commence production and sales operations in Iran with local partners Khodro and Pars Khodro. This partnership is what Renault hopes will once again reinstate the company back to its significant position that it enjoyed prior to International sanctions introduced in 2011.