Jaguar Land Rover open the most advanced car showroom in the world: XF and C-X16 concept win awards
Jaguar Land Rover, the Tata Motors owned British auto brand has announced the opening of a brand new showroom, which they say is the most…
Apart from this, Jaguar was yet again honored for its XF and C-X16 concept. XF won the award was for the best car of the decade while C-X16 was named top design concept car of the year at the Scottis Car of the Year awards. The XF was awarded by a jury of 30 writers who made the decision marking the occasion of the 10th anniversary of the Southern Group of Motoring Writers.
Style, grace and driving caliber exuded by the XF made it stand out among the rest of the car models being considered. Managing director of Jaguar Land Rover UK, said that the brand has been making huge strides in the car market and winning this award was testament to this very fact. Induction of the 2.2 liter diesel engine package for this car has opened new avenues where global markets are concerned. There are about 100 XF models that have been sold globally, while 52,000 units have been sold in the UK region itself. The other aspects of the XF are its improved powertrain mechanisms, efficient engines, engineered precision and design which make it a good investment for those considering buying this vehicle.
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Auto News Release
JAGUAR LAND ROVER VIRTUAL EXPERIENCE: THE MOTOR INDUSTRY’S MOST ADVANCED, FULLY INTERACTIVE DIGITAL VEHICLE SHOWROOM
Jaguar Land Rover’s Virtual Experience will allow customers to engage and interact with an almost life-size high resolution rendering of any Jaguar or Land Rover vehicle.
Users can take 360-degree exterior and interior views, open doors, and start the ignition.
System includes industry-first feature that allows users to trigger functions simply by pointing.
Designed to be a highly portable system that can be used in showrooms or public spaces, including places where actual vehicles cannot be displayed.
Jaguar Land Rover has harnessed advanced digital technology to offer its customers virtual “hands-on” access to its model ranges, breaking free from the limitations that dictate what can be displayed in a conventional showroom. The system, Virtual Experience, is the most sophisticated yet produced for the motor industry, enabling interaction with an almost 1:1 scale representation of any Jaguar or Land Rover model.
Using a touchpad screen, the customer can select model, equipment grade and feature preferences, which Virtual Experience renders as an ultra-high resolution, real time 3D image and leveraging a ground breaking five million polygons.
The customer makes natural and intuitive movements or gestures to explore all aspects of the vehicle.
The technology may be sophisticated, but the equipment required to present the Virtual Experience is simple and portable. It requires a display screen and a laptop loaded with the system to operate. This means it can easily be set up in vehicle showrooms, public spaces, even the sides of buildings, bringing Land Rover and Jaguar models to locations where there might not be enough space or access for a vehicle.
Jaguar Land Rover’s technology department has led development of the system, moving on from an initial challenge set by company CEO Dr Ralf Speth in December last year. Working alongside marketing, design and engineering departments, and with external suppliers, the project was steadily refined to ensure that the technology deployed would co-ordinate perfectly with Jaguar Land Rover’s systems. The Virtual Experience was demonstrated publicly for the first time at the reveal of the all new Range Rover in September.
Virtual Experience featured on the Jaguar and Land Rover stands at the Paris motor show, supporting the launch of the new Jaguar F-TYPE and Range Rover. It is being further developed ultimately to present the entire Jaguar Land Rover model portfolio, in every variant.
Nathan Summers, Jaguar Land Rover Business Relationship Director, said: “Jaguar Land Rover offers customers an exceptional breadth of choice to tailor their vehicle. Virtual Experience presents customers with the opportunity to experience their personally designed vehicle in a very real environment.”
The introduction of Virtual Experience is a key element in Jaguar Land Rover’s wider digital strategy for its business that is making innovative use of mobile and on-line applications and tools. In the future Jaguar Land Rover plans to invest further in the technology to enable its customers to design and save their vehicle on a mobile device at home which can be presented to the Virtual Experience to start the process.
Summers continued: “Virtual Experience is an innovation and shows where we see the future of our technology development. We are putting the customer in control as well as seeking new ways to modernise and customise their experience when choosing their new Jaguar or Land Rover.”
JAGUAR XF NAMED CAR OF THE DECADE
Southern Group of Motoring Writers honour XF as the Car of the Decade
XF acclaimed by the group for its “style, grace and driving calibre”
XF continues to advance Jaguar’s excellence in contemporary design, technology and engineering, five years on from its debut
Model development has steadily expanded its market appeal, with the adoption of cleaner, high efficiency diesels and the introduction of XF Sportbrake.
22nd OCTOBER 2012 – The Jaguar XF has been awarded Car of the Decade by the Southern Group of Motoring Writers (SGMW), adding to its collection of more than 100 awards. The SGMW is made up of 30 motoring journalists, editors and authors, and the XF was awarded Car of the Decade at an event to mark the group’s 10th Anniversary.
Sue Baker, the Chairman for the SGMW, said: “The Jaguar XF has a style, grace and driving calibre that impressed our members enough to make it our outstanding choice as Car of the Decade as we celebrate the group’s 10th anniversary.
“With its proud heritage, voluptuously sculpted design, engineering precision and wow-factor cabin, the XF is a worthy winner of this notable award.”
Jeremy Hicks, Managing Director, Jaguar Land Rover UK, said: “The XF has seen real success since its launch in 2008, and to receive this award from the Southern Group of Motoring Writers, in which the most significant cars of the past ten years have been considered, is another fantastic accolade. Over 52,000 XF models have been sold in the UK and the awards tally has risen to over 100 globally. The introduction of the 2.2-litre diesel engine to the XF range has opened doors in the corporate market – an area we take very seriously and in which we see great growth potential.”
One of the principal developments of the XF has been the introduction of new powertrains which has seen improvements to fuel efficiency and emissions performance and opened up new market opportunities. The XF 2.2-litre diesel for instance, which boasts highly competitive CO2 emissions, starting from just 135 g/km and economy of 55.4 mpg, has opened up opportunities in the corporate sector. The introduction of the XF Sportbrake will also open up new market opportunities.
JAGUAR C-X16 NAMED TOP DESIGN CONCEPT CAR
Scottish Car of the Year honour for the concept which inspired the recently launched Jaguar F-TYPE sports car
Jaguar Director of Design Ian Callum collects the award from the Association of Scottish Motoring Writers
Whitley, October 2012: The Jaguar C-X16 concept car, the show-stopping inspiration for the recently revealed F-TYPE, has won Design Concept Car of the Year at the 2012 Scottish Car of the Year Awards.
Unveiled at the Frankfurt show in September 2011, the C-X16 two-seater concept has paved the way for the production F-TYPE model, a two-seater, convertible sports car that is a continuation of a sporting bloodline stretching back more than 75 years.
Announcing the C-X16’s victory, John Murdoch, association president, said: “This new category for 2012, kindly sponsored by Bridge of Weir Leather, recognises that some of the most distinctive new models to hit the road take their origins from motor show concept cars.
“Many of these show stunners don’t see the light of day but they are valuable for gauging public reaction to new ideas. However, our winner has received such global praise that it has paved the way for a production version, which was unveiled only a couple of weeks ago in Paris.”
The award was presented to Ian Callum, Jaguar’s Director of Design, who said: “It is great to be recognised for creativity, as well as for excellent, driveable cars. With the C-X16 concept, we set out to move Jaguar’s award-winning design language on to the next generation, creating a car that is the very essence of future Jaguar performance.”
The design parallels between C-X16 and F-TYPE are clear, with both cars featuring a new interpretation of the bold, angular Jaguar grille, from which flows the muscular clamshell bonnet with signature ‘power bulge’, as well as a muscular rear end with sensual low tail.
F-TYPE, which enjoyed critical acclaim on its public debut at last month’s Paris Motor Show, will go on sale in the UK mid-2013 from around £58,500. The all-aluminium two-seater convertible is powered by Jaguar’s new 3.0-litre V6 supercharged petrol engine in 340PS and 380PS outputs, and by the firm’s 5.0-litre V8 supercharged petrol powerplant producing 495PS.
The Jaguar C-X16 concept and the F-TYPE are a continuation of a renowned sporting bloodline: this year’s Scottish Car of the Year recognition for the marque comes 12 months after the Association of Scottish Motoring Writers named the E-type the “most iconic car of the last 50 years”.
*Pricing indicative and subject to change
