Jaguar XE is an entry-level premium luxury sedan developed on Jaguar’s new aluminum architecture, which Jaguar claims is more advanced than what is seen in any of their competitors’ car. It has taken Jaguar engineers a certain amount of deftness to fashion the new Jaguar XE on this new architecture without compromising design or dynamics, performance or presentation of which the Jaguar is noted.
Jaguar XE will be the first to use this new grade high tensile aluminum called RC 5754 which has been specially developed for construction of the XE. This new alloy incorporates a high level of recycled material in its makeup thus contributing to Jaguar’s goal of 75% recycled material by the year 2020.
Jaguar XE will be powered by a new engine lineup with top speed pegged at 300 kmph (for the XE S variant, image above) while auto emissions will stand at just 100 g of CO2 per km. Jaguar has been concentrating on lightweight architecture for all its brands. Jaguar models such as the Jaguar XJ, XK and F Type have also been fashioned using aluminium structures with the XE becoming the latest to join the band wagon.
Jaguar XE, the new compact executive saloon will be unveiled on September 8th in London ahead of official launch sometime in earli 2015. Prices are likely to be in the range of £25,000 (Rs 25 lakhs) and £30,000 (Rs 30 lakhs) while the Jaguar XE will compete with BMW 3 Series, Mercedes C Class and Audi A4 once officially launched.
EMELI SANDÉ & JAGUAR TO MAKE LONDON FEEL EXHILARATED
- Jaguar marks the launch of the new XE sports saloon with FEEL XE
- Emeli Sandé to perform the first FEEL XE project on 08 September, an audio-visual spectacle that will be seen and heard across the Thames
- Emeli is inviting members of the public to influence her special new track via social media using #FEELXE
- The FEEL XE platform will express the feeling of Exhilaration at the heart of the XE
- Jaguar to also collaborate on certain projects with Stella McCartney and Idris Elba for FEEL XE
30 JULY 2014: Jaguar today launches FEEL XE, a platform created to harness the spirit of British creativity and innovation using an inspiring collective of figures from the worlds of music, film and design.
Jaguar will be collaborating with artists and personalities including Emeli Sandé, Stella McCartney and Idris Elba to create experiences that express the ‘Exhilaration’ that is at the heart of the XE, the brand’s new mid-sized premium sports saloon.
Multi-platinum, British singer songwriter Emeli Sandé will create the first FEEL XE project. Emeli and Jaguar are looking to the public for inspiration as Emeli begins to write a FEEL XE song about the feeling of Exhilaration to support the reveal of the Jaguar XE. In order to secure inspiration Emeli and Jaguar will ask the public “What makes you feel Exhilarated?”
Using #FEELXE the public can share words, pictures, sounds and films with Emeli through social media (Twitter, Facebook and Instagram) that express what makes them feel Exhilarated. As Exhilaration can mean many different things to many different people, Emeli and Jaguar are expecting a diverse range of submissions.
In reference to her involvement in the project, Emeli said: “I’m excited about working with Jaguar on the FEEL XE campaign and with an incredible British brand. The new XE is innovative in its design and I can’t wait to start collaborating with the world, looking at what defines Exhilaration for them, and premiering the track in London at what is going to be an incredible event!”
Emeli’s FEEL XE track will be performed for the first time at a secret location alongside the Thames on 08 September as part of a spectacular, audio-visual event. The conclusion of this performance will mark the global reveal of Jaguar’s new XE mid-sized premium sports saloon, part of a series of dramatic Jaguar XE stunts and events across the Capital.
The XE is a true sports saloon that has been designed, engineered and manufactured in the UK. With class-leading design and innovation, Jaguar is delivering game-changing driving experience and performance, qualities that FEEL XE will express through creative interpretations of the feeling of Exhilaration.
Emmy nominated British actor Idris Elba will create a FEEL XE project with his production company Green Door Pictures. It will be inspired by his passion for cars and innovation, an interest that he first explored in the recent BBC2 ‘King Of Speed’ series. Idris commented: “I have a passionate, personal connection to cars, and when I think of Exhilaration I am immediately drawn towards the defining points in my life and the role that cars have played in these moments.”
Renowned British designer Stella McCartney, whose FEEL XE project will follow Emeli’s, said: “I’m passionate about British design and innovation. I’m proud to be involved in the Jaguar FEEL XE campaign and look forward to this exciting partnership.”
Fiona Pargeter, PR Director for Jaguar Land Rover, commented: “XE is a very special car and we wanted to ensure it had a very special launch. We are very excited to be working with such amazing global talent to create interesting and engaging experiences that we can share around the world. Emeli is an incredible artist and one who embodies the creativity and elegance that is at the heart of the Jaguar brand and the new XE.”
Between now and 08 September the public can see how Emeli Sandé is being inspired by the social media community on Jaguar’s Facebook page (http://www.facebook.com/Jaguar) via exclusive behind-the-scenes footage and interviews. Further FEEL XE projects involving Stella McCartney and Idris Elba will be announced in due course.