Today, the Chrysler and Jeep® brands each introduced new commercials during Super Bowl XLVIII. The commercials appeared during halftime (Jeep brand) and third quarter (Chrysler brand) of the game.
Jeep Brand’s “Restlessness”
The sixty-second “Restlessness” continues the all-new 2014 Jeep Cherokee launch and the brand’s “Built Free” advertising campaign which launched in October 2013. Dimensionalized through the lens of those who embrace a restless spirit, coveting what life has to offer in a continuous pursuit of adventure, the commercial furthers the story of those who refuse to sit still. Set to breathtaking footage, the commercial captures the Jeep Cherokee as it is juxtaposed with vibrant images of humanity that illustrates the simple yet impactful moments that the restless seek. The narration begins with:
Are you among the restless many?
Each tick of the old clock,
a reminder, that stillness is what actually kills us.
When the walls close in, do you climb out?
When the road ends, do you go on?
Restlessness starts with an itch.
And ends in progress.
It is your ambition refusing to be bottled up.
Begging for a little blue sky time.
Genetics have a voice that you can only deny so long.
They scream “GO. RUN. ACT. FIND. DARE.”
Where you go when you have the itch is free will.
How you get there, is why we made the new Cherokee.
The Jeep brand, in creating a conversation with consumers, reiterates an important question from the spot, are you among the restless many? It invites them to celebrate their “Restless” spirit through their stories, their journeys and their discoveries through Twitter at #StayRestless. The broadcast spot can be viewed at the Jeep brand’s official YouTube site.
The Jeep brand’s “Restlessness” was created in partnership with Dallas-based The Richards Group.