Jeep sold 732,000 units last year, 75 percent of which were sold in the U.S. Fiat Chrysler Group wants to change that scenario by setting up 6 new plants in China, Europe and Latin America, and establish better global market especially in these lands. The new factories will be helpful in eliminating heavy import charges if Jeep had to import all vehicles from North American plant via CBU route. By doing so, the Group expects to sell 1.9 million units of Jeep by 2018, out of which about a million is targeted to be sold outside North America, as said by Michael Manley, Jeep’s Chief Executive.
Jeep will be seen launching new products and upgrades every year till 2018, starting with launch of Renegade this year and refreshed Grand Cherokee next year. In 2016, Jeep will celebrate its 75th anniversary and launch a new C-segment crossover, along with upgraded Cherokee. Compass and Patriot models will be discontinued the same year.
In 2017, a new Grand Cherokee will be rolled out, new Wrangler will be seen and Renegade will get upgrades. Then in fifth year from now, Jeep is looking to develop and debut a full-size luxury SUV, against Audi Q7, BMW X6, Lexus GX and Infiniti QX60, and bring back the long gone Grand Wagoneer nameplate.