July 2014 India launch for Honda Mobilio diesel and petrol MPV
Honda Cars India Limited (HCIL) reported a strong sales year through FY 2013-14 with its highest ever annual sales of 1,34,339 to register 83% growth over previous year. Honda launched its first 1.5L i-DTEC diesel engine in India in its Honda Amaze compact sedan in April 2013, and has now sold 86,000 units.
In January Jan 2014, Honda launched its all-new 4th Generation Honda City in India available in both Diesel and Petrol fuel options. Since then, the company has sold more than 35,000 units dominating sales in its segment. HCIL began car production at its Tapukara Plant in February 2014 with Honda Amaze being the first car to roll out from the new plant. Tapukara plant cumulative investment as on date stands at Rs. 3526 crores and employs about 3200 associates.
The current financial year sees HCIL foray into a new segment in India with its midsize 7 seater Honda Mobilio multi-purpose vehicle (MPV). Honda’s global MPVs include Odyssey, Freed, and Stepwagon. Mobilio upholds Honda’s progressive design ideology coupled in a utility and passenger vehicle, and was unveiled in India at 12th Auto Expo earlier this year.
Honda Mobilio looks to evolve the Indian MPV segment for the modern Indian family being intended for customers seeking a stylish and spacious MPV for personal use. Mobilio is expected to be attractive to large families and also to those who have been partial to a sedan or an SUV. Honda Mobilio launch in July 2014 will be available in both petrol and diesel variants.
Mr. Jnaneswar Sen, Sr. Vice President, Marketing and Sales said, “We are thankful to our customers for the great response we have achieved from them for our two big launches of Amaze and All New City during the past financial year. With both manufacturing plants in operation, as well as two new models, the mid-sized stylish MPV, Honda Mobilio and the all-new Honda Jazz due for launch this financial year, we look forward to another year of growth. We will increase our dealer network by 35% in this year by reaching out to more tier 2 & tier 3 markets which will be instrumental for our growth. The company currently has 172 facilities in 109 cities in its network and this will increase to 230 facilities in 150 cities.”