Kareena unveils DC Eleron SUV and Tia at 2014 Auto Expo
Automotive design company, DC Design, has unveiled two cars at 2014 Auto Expo. Eleron, an open top SUV and Tia, a two seater car were unveiled by Mr Dilip Chabbria along with Bollywood actress Kareena Kapoor Khan. Both cars will be available for sale in the country from 2016.
DC Design’s Eleron concept, a two door open top SUV will be powered by a 2.0 liter turbo charged petrol engine offering 269 PS peak power and 360 Nm peak torque while being mated to a 5 speed automatic. It will have a top speed of 200 kmph and hit 100 kmph in a matter of 9 seconds.
Tia two seater hatchback, also unveiled by DC Design, is dimensionally smaller than the Tata Nano. The car measures 2550mm end-to-end and stands at a sleek 1688mm wide, while it sits on a 1620mm wheelbase, thus making it perfect for tackling Indian road conditions while at the same time oozing with style and comforts.
Tia is powered by a 1.2 liter turbocharged Euro V compliant engine giving out 120 hp power and 190 Nm torque while being mated to a 4 speed automatic transmission. Tia sits on 18” wheels while its body is made of carbon composite and roof of tarqa. It could be priced at INR 18 lakhs.
Speaking at the launch, Mr. Chhabria said, “I want the most desirable car in the world to bear a ‘Made in India’ tag. For Avanti which we launched two years ago we are looking at manufacturing 2000 units per annum starting third quarter of this year. For Eleron and Tia we are looking at 500 units and 1000 units per annum respectively by 2016. We have currently invested in the excess of INR 85 crores for the production of Avanti and INR 50 crores each for the production of Eleron and Tia so far and are looking at further investments in the coming future. We aren’t a global player; we will not build millions of cars a year, but I promise you, the few thousand that we will put out every year will be the sexiest cars on Indian roads.”
Making heads turn at the launch Kareena Kapoor Khan also added, “It gives me immense pleasure to be a part of such a remarkable launch. DC Design is clearly the most prominent and promising name in the Indian automotive design industry. Both Eleron and Tia are spectacular looking cars and are sure to create a buzz amongst Indian auto enthusiasts. I wish the team the very best for these car launches.”
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