Karl Slym on Tata Motors vehicle lineup and brand overhaul: The long and short of sales growth

Karl Slym, the new Managing Director of Tata Motors Limited who has recently assumed office is all set to revamp the company’s model lineup in an attempt to increase sales and improve share position in the market. Shares of Tata Motors, India’s largest commercial vehicle manufacturing company fell 2.4% intraday on Tuesday following disappointing global sales data.

During the month of September, Tata Motors’ global wholesales fell 4% YoY to 1.03 lakh units. Sales of Jaguar and Land Rover sales also declined 4% to 26,461 units while sales of passenger vehicles were down 11% YoY to 48,895 units though sales of commercial vehicles of Tata, Tata Daewoo and Tata Hispano Carrocera increased by 3% to 54,761 units during the month of September 2012.

In a bid to improve this scenario within Tata Motors, Karl Slym plans is looking to bring the Tata Motors brand to the forefront to boost sales. Tata Motors has brought in changes in the current month in an attempt to boost sales ahead of the festive season in India. Six heavy duty trucks were launched through the Tata Motors’ commercial vehicle business unit in September along with an intelligent vehicle and driver management solution – Tata FleetMan Telematics Services while the Manza and Safari Storme are just launched ahead of Dushera and Diwali festivals when the company expects to cash in on buying frenzy in India.