Kia Motors America (KMA) is placing 2 electric car charging units at The Ecology Center, a San Juan Capistrano, Calif.-based non-profit eco-education centre, so community members benefit from Kia-subsidized vehicle charging.
“Making an impact in the communities we call home is an important component of Kia’s overall sustainability efforts as consumers’ interest in living a ‘green’ lifestyle goes well beyond owning reduced-and zero-emission vehicles to embracing eco-consciousness in all aspects of daily life,” said Michael Sprague, executive vice president of sales and marketing, KMA. “The Ecology Center in San Juan Capistrano and the Pacific Marine Mammal Center in Laguna Beach support food, water supply and marine life conservation, among other environmental issues, and Kia is proud to support the education and preservation missions of both organizations.”
The 2014 Optima Hybrid enhancements include front and rear fascia updates to better aerodynamic efficiency. “As an environmentally minded company, The Ecology Center is extremely pleased to work with Kia to bring subsidized electric vehicle chargers to the local community,” said Evan Marks, executive director, The Ecology Center. “We are a regional education hub that empowers individuals and families, and our partnership with Kia means we can apply that same thinking on an even broader scope at our facility and better spread the message of sustainability to even more members of the community in southern California and beyond.”
Earlier in 2014, KMA pledged to support the PMMC’s efforts in varied ways. This includes donation of a Soul community outreach vehicle, participation in staff beach clean-ups, sponsoring recovering sea lion patients at the hospital, and more. The Kia Soul will be used to support PMMC’s mission of marine mammal rehabilitation and education.
“Community philanthropy and funds to support education is what keeps non-profit organizations like the PMMC successful in being a widely recognized leader in marine mammal rehabilitation science,” said Keith Matassa, executive director, PMMC. “As the Center continues to expand its reach, it is the perfect partner with which Kia can work together to bring awareness to the public about environmental conservation and consideration to benefit our planet.”