The recent LA Auto Show saw KIA Motors reveal some new sports themed vehicles. Six vehicles with a sports theme were revealed by the company, but from initial inspection they do not seem to appeal to the faint hearted. Snapshots of these six cars show each of them in a different theme.
While one is based on baseball called Optima, the other is based on a golf inspired theme and is christened Soul and a third car is called Rio which is based on a surfing theme. Mr. Michael Sprague, Vice President – Marketing and Communications at Kia Motors, America said that the company was receiving tremendous success and hence had decided to bring out an altogether different range of cars to appeal to sports lovers.
With increased awareness in sports, the company was concentrating their attention of brands which would appeal to sports lovers and a new range of high profile customers who want something eye catching and action packed.