Ford India is all set to introduce their new car, a compact SUV, EcoSport within a few weeks. A drive event for the media was held last week in Goa, and it is still on, as Ford India has not only invited national and international automotive media, but also technology media. Here is what we think of the new EcoSport.
The all new Ford EcoSport SUV features industry first feature, called Emergency Assist. This feature was put to test in Goa earlier today, when one of the EcoSport with EcoBoost 1.0L engine rolled over and crashed, as you see in the image here.
In March this year, Ford India announced their biggest ever pre-launch product campaign in the form of Urban Discoveries. This campaign was in anticipation towards the most awaited car launch in India this year, EcoSport compact SUV. Ford has now revealed the names of the finalists, who will get to own and drive the car for 21 days.
The Ford EcoSport can be expected at a competitive launch price with order books opening in June. To familiarise those making enquiries for the urban utility vehicle,…
Can India swell Ford EcoSport order book in June. Of course expectations from the EcoSport are high, and while it’s not a hardcore competitor to the Renhault Duster, the battle is on.
Ford EcoSport Emergency Assistance feature details before launch. The much awaited 1.0 liter EcoBoost engine is a three cylinder engine and though diminutive in size is capable of offering 122.5 bhp power and 170 Nm torque and will be mated to a five speed manual transmission.
Rising demand for the F-150, has pushed Ford Motors to add 2,000+ new jobs at the Kansas City plant. Currently having 2,450 hourly employees working two shifts, the company will be investing $1.1 billion in expansion operations as they augment truck production and initiate manufacturing of new Transit series.
Ford India is on schedule to bring the EcoSport compact SUV in the country within few weeks. They have their marketing and advertising strategy in place, and so is the media drive, which is being held in Goa.
Ford EcoSport launch can offset 44% sales decline in India for April 2013. The company’s growth initiate in India is dependent on regular launches. The One Ford approach looks at bringing the best of auto tech to all their markets.