Honda Cars India Ltd. (HCIL) reports domestic sales of 13,242 units in October 2014 over 11,214 units sold in October 2013, equating to 18% sales growth.
Based on Honda’s small car Brio hatchback’s platform, the new Mobilio MPV now gets a new variant – a spacious and luxurious five seater with two row. Launched in Thailand, it is not clear whether this variant will be launched in India.
Honda Mobilio MPV has expectedly outperformed Maruti Ertiga in terms of sales figures as soon as it arrived. The new comer saw over 10,000 bookings in just about 20 days after it was launched in India.
The recently launched Honda Mobilio resulted in the production of Honda¬†City sedan moving out of Greater Noida to the company plant in Rajasthan. This shift of the City has affected production and has in turn caused changes in supplies to the market resulting in longer waiting periods.
With Onam, Dusshera, Navratri and Diwali festivals just around the corner, automakers are embarking on massive advertisement campaigns to lure buyers back into showrooms. Each automaker is ensuring that timing is right for new launches and facelifts and will be reportedly spending anything between INR 400-450 crores on advertising.
Honda Cars India has introduced two MPV variants, Honda Mobilio V(O) and RS(O). Features include Audio Video Navigation (AVN)and Rear View Parking Camera.
Honda Cars India Ltd. (HCIL) has sold more than a lakh 1.5L i-DTEC diesel engine powered cars here. Honda Amaze, City and Mobilio diesel variants have already traversed 90 crore kms cumulatively according to service data.