French automakers PSA Peugeot Citroen are planning a return to India. They are the only global automaker, that do not have any presence in the country which is amongst the fastest growing auto market in the world.
Midweek, new Peugeot 508 was presented in London. The D-segment grand tourer wears a new grille, and features reversing camera and blind spot sensors. The new grille design is more vertical and includes Peugeot’s Lion at its centre.
Novak Djokovic was signed as Peugeot international ambassador for 3 years at teh start of 2014. taking that partnership forward, now there’s 2 new adverts featuring the tennis star and Peugeot. One features Novak Djokovic in Road to Roland-Garros 2014! and the other is Peugeot 208 – Spot con Novak Djokovic. The Peugeot 208 ad features the tennis star purposefully hit balls way out of court during practice only so he has an excuse to drive the 208 and retrieve them from a strategically placed bucket.
Peugeot has partially lifted the curtains on its new and profound sedan concept, the Peugeot Exalt. The Exalt becomes heir to the Onyx’s radical tailoring of body lines in dual-tone language similar to that of the 308 R hot hatch concept unveiled at the Frankfurt Motor Show last year. The conjunction of bare metal and a special efficient textile called “Shark Skin”, inspired by the character of a real shark’s skin, elucidates the spellbinding persona of the Exalt’s exteriors.
Milan Design Week (8-13 April 2014) sees Peugeot Design Lab unveil its ONYX sofa. Designed as a static partner, it’s built from hand-crafted Volvic volcanic lava stone seamlessly joined with hi-tech carbon fibre as a made-to-measure furnishing concept. The three-metre long seat, ONYX sofa is intended as a statement in pure form and materials inspired from the 2012 ONYX trio of superbike, supertrike and supercar.
Peugeot-Citroen had extensive plans for launch in India, which were discontinued following the slowdown in the auto sector. The company planned on launching the Peugeot 508 in 2014 which has now been put on hold as no Peugeot or Citroen vehicle will be launched in India any time soon.
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French automakers PSA Peugeot have stated that increased demand for the new Peugeot 308 compact hatchback has necessitated addition of a third shift at assembly plant in Sochaux. This new shift will allow the company to meet demand and lessen waiting period.