Nissan Motor Company has revealed their first car, GO under the resurrected Datsun brand. Showcased in Delhi earlier this week, the hatchback will be launched in the sub INR 4 lakh bracket. But this is just the beginning. Renault-Nissan alliance plans to dig even deeper in the low cost segment of the Indian auto industry.
Nissan India to have distribution centers in North and West: Output to be increased to 500,000 units
Nissan aims to capture 10% markets share of Indian auto industry by 2016. They will launch new cars, open new dealerships, and now they announce, that 2 new distribution centers, one each in North and West of India will soon come-up. Currently, Nussan has just one distribution center in India, which is located in the South (Chennai).
Carlos Ghosn, CEO and Chairman has announced a new range of vehicles from the Renault-Nissan Alliance that is being developed to cater to specific demands of buyers. These new vehicles will be in the Common Module Family (CMF-A), production of which will commence from 2015 while the vehicles will be produced at the company plant in Chennai.
India is certainly dealing with a size-worthy auto industry depression. What with increasing fuel price, and a devalued rupee, and 8 months of continual falling sales, the situation is bleak. Well, that’s for the majority. For Ford India, it’s one big phenomenal party.
Renault Group, which today includes of Renault, Dacia and Renault-Samsung Motors, has registered total sales of 1.3 million units for the first half of 2013. Their best seller this year, is the Duster compact SUV, which has managed to register 189,000 sales.
July 15, will go down in the realms of history as the day on which Datsun made its re-entry into the automobile industry. To enter as a Nissan sub-brand into markets such as Russia, Indonesia, South Africa and India, the first Datsun model in India will be the K2.
Actor Anil Kapoor borrows his son’s Renault Pulse for a day and a change in demeanor beckons. Renault has introduced a new ad campaign for its Pulse hatchback. Created by Law and Kenneth, the TVC showcases Renault Pulse as being a vehicle for the footloose and fancy free.
Renault-Nissan, the French-Japanese JV is working towards developing new small engines that will power their future range of small cars, including Nissan’s sub brand Datsun. To be priced in the range of Rs 2-4 lakh, building the engine locally will play a huge role in keeping the costs of these new small cars low.