Tata’s all new Zest was launched about a month ago. In first month since launch, Zest sedan has become the best selling Tata car for the month, registering sales of 2671 units.
Maruti Celerio AMT demand increases despite long waiting period and it looks like Alto 800, Alto K10 and Swift facelift are getting automatic variants, not all of them would be AMT.
Honeywell (NYSE: HON) Turbo Technologies partnered with Tata in developing their first petrol turbocharged engine, the Revotron 1.2T, which powers the new 2014 Tata Zest.
After a dismal sales year in 2013, automakers have upped the ante in doing what they do best, introduce new cars to strengthen buyer sentiment. August 2014 saw 2 big launches and huge bookings. Zest from Tata Motors reports over 10,000 in the order pipeline for the next 2 months, and Elite i20 from Hyundai has raked in 15,300 bookings in 20 days of launch.
Tata Motors’ commercial and passenger vehicles sales inclusive of exports in August 2014 stand at 40,883 vehicles. Compared to 49,611 vehicles sold in August 2013, it equates to 18% sales decline. Tata commercial and passenger vehicle sales in India stand at 36,403 units in Aug ’14 equating to 19% decline compared to 44,717 units sold in August 2013.
Tata Motors launched Zest compact sedan at competitive price of Rs. 4.64 lakhs (ex-showroom Delhi) for base petrol variant and Rs. 5.64 lakhs for entry diesel version. Top end Zest petrol is priced at Rs. 5.99 lakhs and diesel Rs. 6.99 lakhs for high end as well as for AMT variant.
Tata Zest AMT is already arriving late at showrooms and now delivery is further pushed back due to same problem Maruti Celerio faces, limited supply of Automated Manual Transmission kits from mutual supplier Magneti Marelli.
In its new avatar, Tata Motors’ 13 revamped showrooms and strong new sales team, the Indian automaker announced NCR as an important market for its new compact sedan Zest. First 100 customers were invited to a special event at Delhi this week.