Mid way through 2014, Mercedes-Benz India reports healthy Q1 and Q2 sales, totaling 25% growth for the year thus far. For sustainable growth, manufacturing capacity and number of dealerships is being increased.
Mercedes-Benz India sales through Jan-June 2014 stand at 4717 units sold, equating to 25% YOY sales growth for H1 2014 over 3758 units sold in Jan-June 2013. On the back of 7 launches in H1 2014, Mercedes-Benz is geared up for more launches through 2014.
There is no doubt that Audi and Mercedes Benz are competing for top spot in India. While sales figures of Q1 2014 placed Audi on top, industry is still awaiting Q2 sales figures as neither of them have revealed numbers yet.
Toyota Kirloskar Motors registered 12% growth in the month of June, thanks to their new cars – Corolla, Etios (sedan, hatchback and cross), and Innova. Now, the company looks forward to the upcoming festive season. Toyota is confident of car sales seeing a 6-7% increase by the end of this year.
Indian auto major Mahindra & Mahindra Ltd has revealed a special discount scheme exclusively for bank employees. Under this, bank employees are eligible for discounts/benefits of upto INR 26,000 on purchase of Mahindra four wheeler range of vehicles.
Country’s largest car-maker Maruti Suzuki India Limited (MSIL) has reported an increase in market share which has crossed the 45% mark for the first time in months. MSIL June 2014 market share increased substantially with special focus on first time buyers in the country and added demand for exchange schemes.
H1 2014 has been slow for the auto industry, but Skoda India has reported sales decline below the market average. Despite continues sales decline from January-June, Skoda wouldn’t be too disheartened as it focuses on reinventing itself as a premium vehicle brand here, focusing on sustainable profit over sales volume growth.
Where the two wheeler market in India is concerned, Hero MoroCorp and Honda Motorcycle & Scooter India continue to be in the lead. However, while Bajaj Auto occupied a third spot, its position has now been usurped by TVS Motors, as far as domestic sales is concerned.