World’s largest two wheeler manufacturer, Hero MotoCorp is getting ready to launch three new motorcycles in the next 45 days. These will most probably be in the form of – Passion Pro TR, Splendor Pro Classic and Xtreme Sports. Timing of launch is in tandem with the approaching festive season, when motorcycle sales peak.
Hero Passion Pro TR, which Hero MotoCorp claims is built for both on and off road facilities is launched in India. A spiced up iteration of Passion Pro, the Passion Pro TR comes in with added features and a host of accessories, not seen on the Passion Pro, with a price tag of INR 53,531, almost INR 6,000 over the price of Passion Pro.
Alia Bhatt takes the place of Priyanka Chopra as she features in a new ad campaign for Hero Pleasure. The young bollywood actor is the new brand ambassador for Hero MotoCorp and is seen in a new TVC riding the Hero Pleasure along scenic roads of Himachal Pradesh.
Indian manufacturers are venturing out in good time. Expansion and estimated future sales sees Hero MotoCorp investing in manufacturing and assembly units to meet international sales targets.
Hero MotoCorp Ltd (HMCL), today reported 10% growth in Q2 2014 over over the corresponding quarter of the previous fiscal. Hero MotoCorp sold 17,15,129 two-wheelers in Q1 FY 2014-15 over 15,59,282 units sold in Q1 FY 2013-14.
Yamaha Motor India launched FZ FI version 2.0 and FZ-S FI V2.0 yesterday with a list of feature upgrades, most importantly, surprising change in engine specification. First FZ model was launched back in 2008, same engine and mechanicals have been doing duty so long until now, but the bike received a lot of new colours and liveries over the years; all three- FZ, FZ-S and Fazer 150.
Hero showcased Karizma R and Karizma ZMR at Delhi Auto Expo earlier this year and started selling this month. Karizma was debuted in May 2003 as first premium and high performance bike from Hero Motocorp. The 223 cc bike was considered to be racy and preferred by enthusiasts until Bajaj came up with high end Pulsar bikes, 200 and 220.
It has been two long years since Hero and Honda parted ways. Despite not many expecting them to do well post Honda, Hero has proved their critics wrong and have come out victorious. The company is the world’s largest two wheeler maker by volume and is now set to foray into the cars and even commercial vehicle segment in due course.