Indian Motorcycle Sturgis has announced the brand is opening a new retail sales and service dealership on May 12, 2014, which will be operated by Vern Eide Motorcars. Home to Sturgis Motorcycle Rally, which was founded by a group of Indian Motorcycle riders in the late 1930s, August 2013′s Sturgis Rally saw Indian Motorcycle unveil its all-new 2014 Indian Motorcycle lineup.
Off-road and all-terrain vehicles bigwig, Polaris India has inaugurated the 1st Indian Motorcycle showroom in Gurgaon, Haryana. The event was attended by Mr. Bennett J. Morgan, Global Chief Operating Officer, Polaris Industries Inc. and Mr. Pankaj Dubey, Managing Director, Polaris India Pvt. Ltd. along with Mr. Sandeep Bansil, Dealer Principal, Indian Motorcycle.
American motorbike makers, Indian Motorcycle marks its entry into India with the first of its dealerships opening in Gurgaon on May 7, 2014. This dealership will be followed in quick succession by one more dealership opening in Bangalore in the third quarter and one in Mumbai coming up by the last quarter.
2014 Indian Chief Classic is available at $18,999 US MSRP, and taking into account exchange rate and taxes, this cruiser is expected at a launch price is Rs 17.5 lakhs in India next month.
Closely following entry of British bike makers Triumph into India, Indian Motorcycles is also set to make their presence felt in India on 22nd January 2014.
Brand wars and cut throat advertisement campaigns are common place in the world we live today. In the history we have see many advertisement wars where brands defame their competitor directly, most famous of them being Cola wars. Recently, America’s oldest motorcycle maker, Indian has given in to the temptation of such advertising strategy, and their target is none other than fellow compatriot, Harley Davidson.