Mahindra Two Wheelers have plans for launch of four new products during this year while strategies also include increase in export market count from 11 to 15 by end 2014. With four new products to include a scooter, bike and variants of existing products, the company also expects to see exports increase three fold over the period of next six months.
With upto 3-4 launches scheduled in 2014, Mahindra Two Wheelers is looking at a scooter, 100-110 cc entry level bike, 300 cc Mojo, and variants of existing products to improve its market presence in India.
Mahindra Mojo, unveiled at 2010 Delhi Auto Expo, is spotted again doing tests in Pune. On seeing latest official version of Mojo showcased in 2014 Auto Expo, it is clear that the bike is updated to match current competition. Launch of Mahindra Mojo 300 can be expected around 2014 Diwali season. Spy shots credit goes to avid Rushlane reader Venkappa Swamy.
Mahindra Two Wheelers (MTWL) sales for June 2014 stood at 15,463 units. Domestic sales stood at 14,389 units for June 2014 over 7,849 units in June 2013 equating to 83% sales growth. Exports for June stood at 1,074 units.
Assen Moto3 saw Mahindra’s racing duo begin their Dutch TT quest from rows 5 and 6 having qualified in 13th (Miguel Oliveira) and 18th (Arthur Sissis). In his last outing at Italy, Miguel began 19th on the grid and almost got on the podium, finishing in 4th place.
Mahindra Mojo 300 captured attention of biking community in the country when it made its presence felt at the Auto Expo 2010. But after a delayed launch, many have lost interest, especially once KTM Duke arrived. But, Mahindra re-ignited aspirations when they showed a near-ready variant at 2014 Auto Expo.
Mahindra Two Wheelers Limited (MTWL) is in the works of establishing strong base in Indian commuter bike / scooter segment. Other than successful Centuro, current models are not selling well. Mahindra will launch a 110cc scooter codenamed G101 soon, spy shots of which have come up again!
Mahindra Mojo, originally made headlines back in 2010. Expected to create a revolutionary segment above Bajaj Pulsar 220 and Hero Honda Karizma, it was not to be. Slated for launch in early 2011, unfortunate setbacks and for reasons unknown, Mahindra failed to make Mojo 300 market ready.