Royal Enfield announced Corbeta Group as exclusive distributor responsible for supplying, marketing, reselling, distribution and servicing of Royal Enfield products in Colombia.
For 2014, Royal Enfield revised its production target to 280,000 units with investment of Rs 600 crores over CY 2014-15 to ensure its target is met. And on that front, the company is marching on strong with investments at Oragadam facility and Royal Enfield business continue as planned for CY 2014.
Royal Enfield inaugurated its newest showroom Sanamahhi Motors in Singjamei Chongtham Leikai, Imphal. Royal Enfield’s authorised dealership in Manipur celebrated the store opening with I Hemochandra Singh, Minister of PHED and Labour and Employment as Chief Guest. He also flagged off a Royal Enfield road show.
Harley-Davidson owner group’s in India are set to participate in the World Ride 2014 on June 22-23. Started in 2008 by Harley Owners Group (HOG) as Million Mile Monday, the event grew to a 2 day Harley-Davidson World Ride in 2012.
Royal Enfield inaugurated their first concept store in Poyser street, London, last month. The directly owned shop of Royal Enfield defines what the company wishes to be about; catering to fans and passionate bikers with an array of RE accessories and merchandise. Store launch event was jazzed up by legends in biking community like Laura Hastings and Johnny Brittain.
Demand for Royal Enfield motorcycles refuse to slow down, even in a market condition like today. In spite of growing 85% as compared to last year Q1, Royal Enfield still sees waiting periods of 6 months to 1 year, and for the first time, the Eicher owned Chennai based company is seeing waiting periods from abroad markets as well!
Royal Enfield, subsidiary of Eicher Motors Limited, updated their logo recently adding curves to their rather stiff font style to make headway in refreshing their brand image. The world’s longest running motorcycle maker in continuous production now adds new trendy colour schemes to their Royal Enfield Classic, Bullet and Thunderbird range of bikes.
Royal Enfield’s brand identity lives in a mindspace that’s sacred. However, all that’s old at some point gets a makeover, and India’s legendary motorcycle maker has decided to mix up the logo a bit, quite a bit actually. Instead of the bold very English and proper font, the new badging has more slants and looks similar to a curtain rod skirt in flow and form. It very well could be a celebration of good times with the company reporting continual growth since 2013.
Royal Enfield Tour of Bhutan 3rd edition has been flagged off by Mr. R.K Sachdeva, Regional Manager (West Bengal & North-East), Royal Enfield. Tour of…
AAM Aadmi Party candidate from Chandigarh, Gul Panag is riding around on a Royal Enfield Bullet during her election campaign. The former Miss India and AAP Chandigarh Lok Sabha Seat Candidate Gul Panag was spotted astride a Bullet at Colony No 4 Industrial Area in Chandigarh on Thursday.