Narendra Modi, Prime Minister of Indiaâ€™s visit to Japan has boosted cordial relations between the two countries. He has regaled Japanese counterparts during his state visit promising to set up special management teams for enhancing business relations with Japan.
After a dismal sales year in 2013, automakers have upped the ante in doing what they do best, introduce new cars to strengthen buyer sentiment. August 2014 saw 2 big launches and huge bookings. Zest from Tata Motors reports over 10,000 in the order pipeline for the next 2 months, and Elite i20 from Hyundai has raked in 15,300 bookings in 20 days of launch.
Announced earlier, Bike Festival of India (BFI) kicked off today with a â€˜National Safety Rideâ€™ flagged off by Indian cricketer, Ishant Sharma in New Delhi. It’s BFI’s first major initiative under the â€˜Bike Festival of Indiaâ€™ flagship inaugural edition to be held at the Buddh International Circuit (BIC) 4th & 5th October, 2014.
Maruti Suzuki isn’t counting on its all permeating reputation in India for Ciaz’ launch. In a first, Maruti taps digital space potential with a whole new campaign revolving around #coolcatsintown. This apart, there’s also been its native advertising stint for Ciaz with a cat spotted driving a sedan.
Tata Motors is harnessing plenty of feel good momentum from it’s association with Singham Returns. The association saw officials hand over two Tata Sumo Gold Utility Vehicles to the Mumbai Police this week.
Designed specifically for the automotive industry, iGO Primo Nextgen offers easy adaptability to systems and hardware, promising to be the perfect OEM fit, while an innovative feature offers seamless mobile phone integration.
Bajaj Auto is on the Forbes list of worldâ€™s leading 100 innovative companies. The Pune based automotive major is among top five companies on this prestigious list for the year 2014 in a ranking at No. 96 and is accompanied by five other Indian companies to include Hindustan Unilever, Tata Consultancy Services, L&T and Sun Pharma.
Brand Ambassador for Porsche AG, Maria Sharapova is the face of 2014 â€˜Fashion Targets Breast Cancer Campaignâ€™ (FTBC). FTBC is a charitable initiative of the Council of Fashion Designers of America (CFDA).