Launch price Rs 3.85 lakhs for new Ford Figo hatchback in India

Ford India launched the all new Figo in India at a starting price of Rs 384,999. Ford first launched the Figo in India in March 2010. After serving over 235,000 customers, Ford now offers their customers in India the new Figo. New Figo is available in both petrol and diesel. The petrol model is powered by a 1.2L 16 valve DOHC Duratec while the diesel Figo is powered by a 1.4L 8 valve SOHC. Price of Petrol Figo starts from Rs 384,999 while that of new Figo diesel starts from Rs 481,999, both prices, ex-showroom, New Delhi. Ex-showroom Thane prices for the Figo petrol and diesel Figo are Rs 385,437 and Rs 482,438 respectively.

New Ford Figo will be offered in four variants for each petrol and diesel, LXI, EXI, ZXI and Titanium. Ford Motor Company’s new Figo is launched just in time for the auspicious season of Dushera and Diwali. It is this small and compact car that is expected to draw major sales during this auspicious period primarily due to its competitive pricing and enhanced features which will be quite an attraction in an auto sector which has not been very promising in the past couple of months.

Ford Figo launched today, will be seen with an innovative hexagonal front grille, new alloy wheels, well designed rear tail lamps. Upholstery in its interiors are seen in a two toned beige combination while the same theme carries forward to its dashboard and door linings. Ford is optimistic of these cosmetic changes attracting a new set of in the forthcoming festive season. Ford says they have incorporated over 100 changes in the new Figo. See the images below to find exactly what are the changes. Leave your comments about the new Figo below.

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Technical Specifications of the New Figo

New Ford Figo Image Gallery

Auto News Release

Ford India Launches New Figo with Enhanced Kinetic Design, New Colours and Smart Features

At a starting price of Rs 384,999*, the New Ford Figo dazzles with a host of new features — new-look head and tail lamps, hexagonal front grill, new instrument panel colour and steering column mounted audio controls, among others

With two new striking colours, the New Figo is extremely attractive as a substantial package of style, performance and value-for-money

MUMBAI, India, 15 October, 2012 – Ford India today introduced the New Figo, an enriched version of India’s “Most Awarded Car” with an enhanced Kinetic design, trendy new colours and a host of enhanced smart features. The New Figo builds on the sporty and sophisticated personality of the original, featuring several key changes including 10 new styling elements.

The New Figo further integrates with the global Kinetic design DNA – with its new look front fascia with a hexagonal grill, redesigned headlamps and tail lamps and several other style changes. The Kinetic design elements carry into the interiors – the New Figo sports a second new instrument panel colour, ‘Riviera Blue,’ that invokes a sense of vibrancy while the new blue seat fabric gives a premium feel. With the introduction of two new bold and exciting colours – Bright Yellow and Kinetic Blue – customers can now make a vibrant style statement with their New Figo.

“The Ford Figo is a big game-changer for us and has won the trust of customers as a reliable, substantial
vehicle with outstanding value. With the addition of all new exciting features in the New Figo, we believe our customers will truly find that Change is a wonderful thing,” said Michael Boneham, president and managing director, Ford India. The phenomenal Figo proved to be a game changer for Ford after its launch, establishing Ford India firmly as a volume player, selling over 235,000 units in India and around the world.

“We thank our customers for making the Figo so successful within such a short span and believe the New Figo will take their brand experience to a new level,” Boneham added.

Taking the Figo offering further, Ford India has introduced several changes in the New Ford Figo. Here’s a quick look at the changes:

The New Figo also features several key changes under the new skin and looks; it is now a car brimming with energetic performance and superior comfort. Improved calibration of the engine gives it a better pick-up during starting off and overtaking. Shifting gears requires lesser effort making it a joy to drive, while added lumbar support in the seats and adjustable headrests enhance comfort. Thanks to improved sealing of the doors, the New Figo’s interiors are now quieter.

Widely acclaimed as one of the best offerings in its segment, known for its best-in-class quality features and value for money, Ford Figo has found a place in the prestigious Limca Book of Records 2012 as the most awarded car in India in its debut year. The car’s popularity is strengthened by the fact that 65 percent of its owners in India are first time car buyers. Exported to 35 international markets, Ford Figo has established India as one of Ford’s preferred locations for a world-class manufacturing centre.

The enhanced smart features and new looks bolster the already substantial package offered by the Ford Figo, with its best in class space, AC and first in segment Bluetooth connectivity. A nimble well-engineered steering and suspension, responsive engine and light and precise steering also make the Figo a fun-to-drive car.

The Figo’s superior performance, fuel-efficiency and lower ownership costs have helped it find resonance among so many customers. Ford Figo’s unique Child Parts save on repairs and maintenance so that customers can save on costs by not replacing the whole thing. Add to this a two year/100,000 KM warranty, and the car offers one of the best all-round packages of style, performance and value-for-money in India today.

To support the growing number of Figos on Indian roads, Ford India has expanded its dealer network by 40 percent — mostly in tier-two and tier three cities over the last two years – expanding to 230 sales and service outlets in 123 cities across India. The company plans to raise the number to over 500 outlets by mid-decade. With an emphasis on lower cost of ownership, the company has introduced many service initiatives including mobile service vans and Roadside Assistance (RSA) across more locations.

“With the New Figo we have celebrated change by carefully listening to our customers and enhancing it with smart new features and improved looks. The New Figo will definitely add to Ford’s amazing growth story in India,” concluded Anurag Mehrotra, vice president, Marketing, Ford India.

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About the author

Nabanita Singha Roy

Nabanita Singha Roy

Love for a red car has with experience transformed to a detailed outlook for around the clock news from Nabanita Singha Roy. Starting out as auto blogger in 2009, her inextricable editorial approach guarantees diverse storylines for a widely enthusiastic automotive readership.

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