Once LWD participants reach the venue, they need to click a picture of themselves/ their ‘team’ with the Mercedes Car at Lavasa city and post it on Facebook or Twitter saying why #WomenLoveMerc. They must tag @MercedesBenzInd.
For the grand prize, the Women Love Mercedes Contest winner is entitled to receive a drive in a Mercedes-Benz A-Class for a day (Saturday or Sunday), i.e., 8 AM – 8 PM. The company driver will be in the car at all times, but of course you can drive, and it has to be within city limits.
Lavasa Women’s Drive, a signature annual event is India’s largest all-women car rally. The 6th edition is scheduled on Saturday, February 22, 2014 wherein hundreds of women will participate in a rally. LWD has thrice been acknowledged in the Limca Book of Records as the largest All Women’s Car Rally in India, and this year aims at a Guinness book of world records for ‘Largest number of women participants in a motorsports event. This Saturday, more than 2000 women drivers will participate. 2014 LWD has mobilized more than Rs 40 lakhs towards the cause of cancer prevention through early detection.