Leonard Hofstadter in a 2014 Hyundai Elantra in Nice Game Day spot, #NiceHashtag

The simple spot plays out with Leonard behind the wheel of a 2014 Hyundai Elantra, when an attractive young woman pulls up next to Johnny Galecki (CBS’ The Big Bang Theory’s Leonard Hofstadter) in the exact same Elantra, he seizes the opportunity to compliment her on their shared good taste. “Nice ride,” he says. The light turns green and a flirtatious and competitive game begins. The comedy goes off the rails, with big surprises around every turn. Legendary comedian Richard Lewis even makes a cameo as Galecki’s passenger, adding his own rambling commentary. The spot features Electric Light Orchestra’s (ELO) track “Evil Woman.” The #NiceHashtag is in use for this one.

“Cars have become more than just a means of transportation – they play an active role in many parts of our lives,” said Steve Shannon, vice president of Marketing, Hyundai Motor America. “Our creative campaign this year highlights how Hyundai continues to be ‘there for you’ and your family. Whether it’s safely reacting to unexpected surprises on the road in the premium Genesis or dialing up the fun in an Elantra, Hyundai is an ideal driving companion.”

The creative for both ads were developed by Hyundai’s agency of record, INNOCEAN USA. The commercials focus on the cars’ performance, style and safety features with Hyundai’s longstanding tradition of using humor and great storytelling in its advertisements.


Leonard Hofstadter Hyundai