Leonard Hofstadter in a 2014 Hyundai Elantra in Nice Game Day spot, #NiceHashtag
The simple spot plays out with Leonard behind the wheel of a 2014 Hyundai Elantra, when an attractive young woman pulls up next to Johnny Galecki (CBS’ The Big Bang Theory’s Leonard Hofstadter) in the exact same Elantra, he seizes the opportunity to compliment her on their shared good taste. “Nice ride,” he says. The light turns green and a flirtatious and competitive game begins. The comedy goes off the rails, with big surprises around every turn. Legendary comedian Richard Lewis even makes a cameo as Galecki’s passenger, adding his own rambling commentary. The spot features Electric Light Orchestra’s (ELO) track “Evil Woman.” The #NiceHashtag is in use for this one.
“Cars have become more than just a means of transportation ‚Äď they play an active role in many parts of our lives,” said Steve Shannon, vice president of Marketing, Hyundai Motor America. “Our creative campaign this year highlights how Hyundai continues to be ‘there for you’ and your family. Whether it’s safely reacting to unexpected surprises on the road in the premium Genesis or dialing up the fun in an Elantra, Hyundai is an ideal driving companion.”
The creative for both ads were developed by Hyundai’s agency of record, INNOCEAN USA. The commercials focus on the cars’ performance, style and safety features with Hyundai’s longstanding tradition of using humor and great storytelling in its advertisements.
JOHNNY GALECKI PLAYS ‚ÄúNICE‚ÄĚ IN NEW HYUNDAI COMMERCIAL FOR SUPER BOWL XLVIII
Automaker Engages Celebrity Talent for Humorous Elantra Ad
Legendary Comedian Richard Lewis Makes Cameo Appearance
Award-nominated actor Johnny Galecki, one of the stars of the CBS hit show ‚ÄúThe Big Bang Theory,‚ÄĚ will headline a 30-second, game-day Hyundai spot during Super Bowl XLVIII on February 2, 2014.
The spot is a milestone for Galecki. The Hyundai ad represents the first time he has endorsed a product or brand on air. With an acting career that spans more than 25 years, Galecki is known best for his roles in the award winning series ‚ÄúRoseanne‚ÄĚ and ‚ÄúThe Big Bang Theory‚ÄĚ which enters its 7th season this year. Galecki is currently in pre-production on ‚ÄúHere‚Äôs Your Damn Family‚ÄĚ, his first project as producer with Ricky Blitt and Stephen McPherson for Warner Bros TV.
‚ÄúI‚Äôve always loved Super Bowl ads ‚Äď the commercials during the game are always the highlight for me,‚ÄĚ said Galecki. ‚ÄúIn this Hyundai spot, there‚Äôs a car chase, there‚Äôs explosions, and even a car jump ‚Äď it‚Äôs exciting, cinematic and filled with humor. I can‚Äôt wait for everyone to see it!‚ÄĚ
Known as the ‚ÄúPrince of Pain,‚ÄĚ Lewis is considered one of the greatest stand-up comedians of all time and is a well-respected writer and actor. He has starred in notable TV shows and films including ‚ÄúAnything But Love,‚ÄĚ ‚ÄúCurb Your Enthusiasm‚ÄĚ and ‚ÄúLeaving Las Vegas.‚ÄĚ
‚ÄúAs veteran Super Bowl advertisers, we are excited to work with celebrity talent for the first time this year,‚ÄĚ said Steve Shannon, vice president of Marketing, Hyundai Motor America. ‚ÄúThe Elantra spot continues Hyundai‚Äôs longstanding tradition of using humor to highlight vehicle performance and function. By adding Johnny and Richard into the mix, we capture the fun and playful spirit of the car and we up the entertainment value for the game-day audience.‚ÄĚ
Hyundai‚Äôs Super Bowl line-up also includes another 30-second spot during the first quarter. Titled ‚ÄúDad‚Äôs Sixth Sense,‚ÄĚ it dramatizes the near-misses of everyday parenting. In scenes both touching and humorous, Dad is there again and again as his son grows up. The commercial culminates with a final breathtaking save ‚Äď only this time, it‚Äôs the advanced safety features of Hyundai‚Äôs all-new Genesis that has the young man‚Äôs back.