Made in India Audi A3 and Q3 to be a reality soon?
Instead of just assembly operations, conducted thus far, Audi, the premium luxury brand of Volkswagen Group is considering the option of manufacturing a car in India. If this sees the light of day, car buyers in India will have the option of buying an Audi for well below the Rs 20 lakh mark.
Though this decision has been neither confirmed nor denied by Audi India Head, Michael Perschke, the move will not only make them the first German brand to manufacture cars in India, it will also make Audi cars more attractive to a wide range of customers. Economic Times reveals that top officials of Audi have undertaken a series of visits to Volkswagen plant in Chakan and while the decision to manufacture of luxury cars in India is still in its infancy, the decision is likely to be taken in the coming months.
It is financially not viable to produce a car in India for luxury car makers like Audi, BMW and Mercedes Benz, due to very low sales (approximately 33,000 units per year, combined). But, if a company can make India as their manufacturing (and export) hub for a specific model, this can work in their favor. For eg, the new A3 sedan, which is built on the VW MQB platform, can become the first Audi car to be manufactured in India. The reason being, VW’s MQB platform is also going to feature on the next gen Skoda Rapid and VW Vento for India. This makes manufacturing Audi A3 in India, financially possible.
If all goes well, Audi will roll out their first made in India car by 2015/16. Audi India conducts assembly operations for A4, A6, Q5 and Q7 at their plant in Aurangabad, while Q3 will soon join the others by August 2013. For now, Audi is getting ready to launch the new S6 in India on 12th July, at the Buddh International Circuit.