Mahesh Babu Telugu superstar is new brand ambassador for Mahindra Tractors

Mahindra and Mahindra, major tractor manufacturers in the country have announced their new brand ambassador. Mahesh Babu, Andhra Pradesh’s superstar has been selected as the brand ambassador following greater emphasis on the tractor brand in the Andhra Pradesh markets. Andhra Pradesh has an increasing number of the younger generation turning towards agriculture and is an area where Mahindra tractors are much in demand.

Mahindra tractors are best suited for the Andhra market and it is here that Bhoomiputra 475 and 575 tractors have seen increased demand. Mahindra brand has been at the helm in the state for past 30 years and continued to grow in importance with new models, enhanced technology and tractors that offer improved fuel efficiency. The company now looks to connect with next generation of agriculturalists and hence felt an urgent need for a brand ambassador who is not only a superstar but also a youth icon in the state of Andhra Pradesh. Mahesh Babu was an obvious choice.

Mahesh Babu on his part is proud to take on this role and represent a company that has brought in a great deal of change in the lives of farmers in the state. Mahindra Tractors have just launched Arjun Multi Application Tractor series offering the latest in tractor technology. Mahindra 395, 595 and 265 Power Plus has also been introduced while a new Rice Transplanter to make this labor oriented process easier and more efficient has also been introduced.